About the Role
Lead the planning, execution, and optimization of paid social media campaigns for diverse clients, ensuring alignment with business goals and performance KPIs across major digital platforms.
Responsibilities
- Develop comprehensive paid social strategies tailored to client objectives and audience segments.
- Manage end-to-end campaign lifecycles across platforms including Meta, TikTok, and LinkedIn.
- Analyze performance data to refine targeting, creative, and budget allocation decisions.
- Collaborate with creative teams to guide asset development and messaging.
- Optimize campaigns in real time based on performance metrics and market trends.
- Present insights and recommendations to stakeholders through regular reporting.
- Stay current with evolving social media platforms, ad technologies, and industry best practices.
- Ensure brand consistency and compliance across all paid social content.
- Coordinate with account teams to align media plans with client goals.
- Manage multiple client portfolios with varying timelines and priorities.
- Conduct A/B testing to evaluate ad formats, audiences, and messaging.
- Forecast campaign performance and set realistic KPIs.
- Utilize audience segmentation and data modeling to improve targeting precision.
- Troubleshoot technical issues related to tracking and pixel implementation.
- Support client acquisition through strategic media planning for pitches.
- Maintain documentation of campaign strategies, results, and learnings.
- Leverage platform-specific tools for campaign management and reporting.
- Identify opportunities for scaling successful campaigns.
- Work within compliance guidelines for advertising regulations in Canada.
- Provide mentorship and guidance to junior team members.
- Ensure timely delivery of campaign launches and optimizations.
- Integrate first-party data into audience targeting strategies.
- Evaluate third-party data sources for potential use in campaigns.
- Align bidding strategies with overall campaign goals.
- Support crisis management for underperforming or controversial campaigns.
Nice to Have
- Experience managing paid social for e-commerce brands.
- Familiarity with Shopify or other e-commerce platforms.
- Knowledge of influencer marketing integration with paid campaigns.
- Experience in performance marketing for DTC brands.
- Background in creative strategy or copywriting.
- Understanding of CRM integration with ad platforms.
- Experience with multilingual campaigns in Canadian markets.
Benefits
- Comprehensive health and dental coverage.
- Flexible work hours and remote-first policy.
- Annual professional development stipend.
- Paid time off and statutory holidays.
- Mental health and wellness support programs.
- Parental leave benefits.
- RRSP matching program.
- Employee assistance program access.
- Ongoing training and learning opportunities.
- Inclusive and diverse workplace culture.
Compensation
DOE
Work Arrangement
Remote Canada
Team
Collaborative team environment with cross-functional partners in creative, analytics, and account management.
Why This Role Matters
- This position plays a central role in shaping how brands connect with audiences through paid social channels, directly influencing client success and long-term growth.
- You will bridge strategy, data, and creativity to deliver campaigns that achieve measurable business outcomes.
What We Look For
- We value strategic thinkers who combine analytical rigor with creative problem-solving.
- Candidates should demonstrate a track record of improving campaign performance and mentoring others.
Not available
