Responsibilities
- Assist in creating and executing paid search strategies on Google, Amazon, and Bing platforms
- Oversee full lifecycle campaign management including setup, optimization, audience targeting, and reporting
- Perform keyword research, analyze audience behavior, write ad copy, and run A/B tests
- Maintain compliance with industry best practices, quality assurance protocols, and standardized naming conventions
- Identify ways to enhance efficiency, automation, and overall campaign performance
- Collaborate with planning teams to integrate paid search with wider multi-channel marketing efforts
- Support the rollout of new platform tools, beta programs, and emerging technologies
- Provide periodic performance updates with clear, data-driven insights
- Examine campaign metrics to detect patterns and areas for improvement
- Assist in tracking KPIs and building measurement models alongside analytics teams
- Track campaign progress, forecast outcomes, and manage budgets to meet delivery goals
- Develop strong relationships with internal teams, clients, platform contacts, and tech partners
- Present campaign results, findings, and strategic suggestions during client discussions
- Work with platform partners to explore performance enhancements and new initiatives
- Contribute to strategic planning and experimental test-and-learn projects
- Guide and train junior staff in campaign execution and paid search standards
- Support improvements in team processes, workflows, and knowledge exchange
- Promote a cooperative and high-achieving team environment
Work Arrangement
Hybrid — London
About the Agency
- We are committed to delivering 'better decisions, faster' for clients, partners, and over 6,000 employees across the EMEA region
- As part of the world’s largest media network, we design consumer experiences in an environment of increasing choice and shrinking attention spans
- Empathy is central to our approach—understanding consumer perspectives, client needs, and employee aspirations
- Learn Fast, Act Fast: Success requires rapidly interpreting and responding to data at scale
- Explore Why OMD? to discover more about our Act Fast Framework
- Our standard work pattern involves three days per week in the London office, with flexibility to work remotely the remaining days
- Applicants may raise questions about the work arrangement during the application and interview stages
Other
- Working pattern: three days a week in the office (London), other days available to work remotely
- Candidates can ask questions about the working pattern during the application and interview process
