About the Role
Lead and optimize user acquisition strategies for B2C mobile applications using performance marketing, A/B testing, and analytics to drive scalable growth.
Responsibilities
- Design and manage paid user acquisition campaigns across mobile ad networks and social platforms
- Analyze campaign performance to identify trends and opportunities for scaling
- Optimize cost per acquisition and return on ad spend through bid and budget adjustments
- Collaborate with creative teams to develop high-performing ad assets
- Conduct A/B tests on creatives, audiences, and landing pages
- Monitor key performance metrics including CPI, ROAS, and LTV
- Use data to refine targeting strategies for different user segments
- Manage relationships with external partners such as MMPs and ad agencies
- Develop scalable onboarding processes for new markets
- Evaluate new advertising platforms and traffic sources
- Implement tracking and attribution solutions to ensure data accuracy
- Produce regular performance reports for stakeholders
- Align acquisition strategy with product and monetization goals
- Stay current with mobile marketing trends and algorithm changes
- Support forecasting and budget planning for growth initiatives
- Use CRM data to inform acquisition tactics
- Improve user quality by refining audience targeting
- Troubleshoot campaign delivery and technical integration issues
- Ensure compliance with platform policies and data privacy regulations
- Drive cross-functional alignment between marketing, product, and analytics teams
Compensation
Competitive salary and performance-based incentives
Work Arrangement
Remote with flexible hours
Team
Collaborative team of growth specialists and data analysts focused on mobile user acquisition
Why Join Us
- Opportunity to shape growth strategy for high-potential mobile products
- Work in a data-driven environment with access to advanced analytics tools
- Flexible work model supporting autonomy and work-life balance
What We Offer
- Performance-based bonuses and career development paths
- Latest hardware and software resources
- Regular knowledge-sharing sessions with industry experts
Available for qualified candidates
