About the Role
This role involves leading the development and execution of high-impact advertising strategies on Meta platforms, analyzing campaign performance, and delivering scalable solutions for client growth.
Responsibilities
- Lead the planning and implementation of advertising strategies on Meta platforms
- Analyze performance data to identify trends and opportunities for improvement
- Collaborate with cross-functional teams to align campaigns with client objectives
- Optimize ad spend to maximize return on investment
- Develop audience targeting strategies using Meta's tools and insights
- Monitor platform updates and adapt strategies accordingly
- Create detailed performance reports for stakeholders
- Provide strategic recommendations based on campaign data
- Manage multiple client accounts with varying goals and KPIs
- Ensure compliance with advertising policies and brand guidelines
- Support the onboarding of new clients onto Meta advertising platforms
- Train team members on best practices for Meta ad campaigns
- Identify opportunities for A/B testing and experimentation
- Use analytics tools to track conversion metrics and attribution
- Maintain up-to-date knowledge of digital marketing trends
- Work closely with creative teams to align messaging with strategy
- Troubleshoot underperforming campaigns and implement fixes
- Contribute to strategic planning sessions for client growth
- Stay informed about changes in Meta's algorithm and ad delivery
- Support the development of new service offerings related to Meta advertising
Compensation
Competitive salary and benefits package
Work Arrangement
Remote, based in Canada
Team
Part of a performance-driven marketing team focused on digital advertising innovation
Why This Role Matters
This position plays a key role in shaping how clients leverage Meta's advertising ecosystem to achieve measurable business outcomes.
Growth Opportunities
Team members have access to professional development resources and opportunities to lead strategy initiatives.
Not available
