About the Role
This role is responsible for leading initiatives that increase member enrollment and engagement through data-informed strategies, cross-functional collaboration, and continuous optimization of the user journey.
Responsibilities
- Lead the development and execution of member growth strategies
- Design and manage scalable acquisition campaigns
- Use analytics to identify opportunities for user engagement
- Collaborate with product and marketing teams to align growth goals
- Optimize conversion across the onboarding journey
- Run A/B tests to refine messaging and user experience
- Track and report on key performance indicators for growth
- Identify friction points in the member journey
- Develop insights from user behavior data
- Inform roadmap decisions with growth-focused recommendations
- Manage email and digital outreach programs
- Enhance retention through targeted lifecycle campaigns
- Ensure brand consistency in all growth initiatives
- Evaluate third-party partnerships for member acquisition
- Stay current with industry trends in digital health engagement
- Contribute to forecasting and goal setting for growth metrics
- Support the integration of new tools and platforms for outreach
- Maintain documentation of campaign results and learnings
- Drive experimentation to improve funnel efficiency
- Work closely with data science to model user behavior
Nice to Have
- Master’s degree in a relevant discipline
- Experience in a B2C digital health environment
- Background in behavioral science or psychology
- Familiarity with HIPAA or healthcare privacy standards
Compensation
Competitive salary and benefits package
Work Arrangement
Remote with periodic team gatherings
Team
Part of the growth and engagement team focused on scalable member expansion
About the Role
This position plays a central role in expanding the reach and impact of a digital health program by focusing on sustainable member growth. The individual will leverage data, user insights, and cross-channel strategies to improve acquisition, activation, and long-term engagement.
What You’ll Do
- Design and launch experiments to improve conversion at every stage of the member journey
- Collaborate with design and content teams to craft compelling user experiences
- Use segmentation to deliver personalized outreach
- Analyze campaign performance and iterate quickly
- Partner with product teams to embed growth features
What We’re Looking For
- A candidate with a track record of scaling user growth in a regulated environment
- Someone who thrives in data-rich settings and values experimentation
- A self-starter who can balance innovation with operational rigor
