Responsibilities
- Directs comprehensive media strategy, planning, implementation, and performance analysis across all digital and traditional platforms for client accounts.
- Supervises a team of media professionals, guiding individual contributors toward achieving shared objectives.
- Sets and enforces team and individual goals, priorities, and performance targets to ensure accountability and delivery.
- Facilitates professional growth by assigning developmental tasks and delivering transparent, constructive feedback.
- Monitors team and individual performance, implementing corrective or recognition actions as needed to maintain high standards.
- Proposes enhancements to workflows that reduce effort or increase output quality.
- Balances work distribution across team members to maintain efficiency and prevent burnout.
- Drives recruitment and retention of high-performing talent within the assigned functional areas.
- Builds team capabilities aligned with long-term business objectives and strategic direction.
- Serves as a subject matter expert in media channels including paid search, display advertising, radio, print, social media, video, website analytics, and out-of-home advertising.
- Maintains current knowledge of media industry developments, platform updates, audience segmentation, and optimization techniques.
- Leads in-depth research initiatives to design tailored media strategies based on client goals, audiences, budgets, and geographic focus.
- Produces performance, cost, and conversion forecasts for media campaigns.
- Designs performance measurement frameworks, including KPIs, benchmarks, and reporting standards for media and web traffic.
- Owns the annual media strategy, including budget oversight and billing coordination for client accounts.
- Conducts regular, detailed campaign optimizations to improve results.
- Evaluates campaign outcomes and integrates web analytics to inform decisions.
- Develops and manages digital dashboards for real-time performance tracking.
- Delivers clear, data-backed insights and recommendations for next steps.
- Identifies and advises on SEO opportunities connected to active media campaigns.
- Detects emerging market trends and potential growth areas.
- Executes media buying across paid search, display, digital and traditional radio, print, social media, video, billboards, television, and website analytics.
- Collaborates with external vendors, negotiates pricing, finalizes contracts, and ensures process consistency.
- Seeks innovative, more effective methods to strengthen team performance and operations.
- Conducts research to resolve complex inquiries from clients or internal stakeholders.
Benefits
- Comprehensive medical, dental, and vision coverage with access to a company-funded healthcare concierge for plan navigation support.
- 401(k) retirement plan with employer matching contributions.
- Paid time off including vacation, sick leave, personal days, and parental leave.
- Paid volunteer hours to support community engagement.
- Employee Recognition Program allowing redemption of points for gift cards.
- Employee Assistance Program providing resources for managing personal and professional challenges.
- On-demand training access to support career advancement.
Other
Candidates must successfully complete pre-employment screening checks as a condition of hire.
