Responsibilities
- Lead the development and execution of advanced digital media strategies to enhance the company's online presence, drive engagement, and achieve marketing goals
- Develop and implement comprehensive digital media strategies to support marketing objectives and enhance brand visibility
- Analyze market trends and user data to inform strategy and make data-driven decisions
- Design, execute, and oversee digital campaigns across multiple channels, including social media, email marketing, and digital advertising
- Manage the end-to-end process of digital media campaigns from concept to execution, including budget management and performance tracking
- Develop and manage a content calendar that aligns with marketing goals and audience interests
- Collaborate with internal teams and external partners to create high-quality, engaging content
- Plan and manage paid digital advertising campaigns, including PPC, display ads, and social media ads
- Implement SEO best practices to enhance organic search rankings and manage SEM campaigns to drive traffic and conversions
- Track, analyze, and report on key performance indicators (KPIs) for all digital media activities
- Provide insights and recommendations based on performance data to improve campaign effectiveness and ROI
Requirements
- At least one year of experience in digital media
