Responsibilities
- Manage the setup and launch of all digital marketing campaigns across various media channels and devices on desktop, mobile and tablet
- Work closely with cross-functional teams from Operations, Analytics, Eng teams to ensure campaigns are trafficked/executed/delivered efficiently
- Track and monitor campaign delivery from brief, execution and post-launch in a timely manner
- Provide weekly campaign performance analysis for recently launched as well as end-of-campaign reports for ended campaigns and support on quarterly business reviews
- Translate past learnings and audience insights into actionable next steps that drive business impact with Product Marketing Managers and interdisciplinary teams
- Manage campaign KPIs and deliverables, proactively communicating updates internally and across teams, flagging risks with mitigation plan as required
- Work with Account Director to look for opportunities on process improvements or automation where needed to increase efficiencies to drive higher business impact
Requirements
- Bachelor’s degree and 5+ years of digital media experience in a media agency or in-house role
- Hands-on experience in campaign / ad operations (e.g. paid trueview video ads, GDN, paid social, email platform) and understanding of performance metrics (e.g. CTR, CVR) required
- Execute timely in a fast-paced environment through effective time management and prioritization skills
- Proficient in Google Suite: Drive, Docs, Slides, Sheets or equivalent (e.g., Word, PowerPoint, Excel)
- Possess excellent analytical and troubleshooting skills
- Flexible and adaptable to fast-paced environments and business needs
- Sense of humor and strong team orientation; comfortable working with cross-border global / regional teams
- Good written and verbal communication skills
- Ability to work well independently as well as within a team
- Possess high attention to detail and eager to learn
Nice to Have
- Advanced Excel skills (i.e. Macros, Query) a plus
