Responsibilities
- Design, initiate, and enhance PPC campaigns on Amazon including Sponsored Products, Brands, Display, and DSP
- Oversee Google Ads initiatives across Search, Shopping, Display, and YouTube channels
- Perform comprehensive keyword research and evaluate competitive landscapes and market potential
- Develop and manage scalable campaign architectures, bidding methods, and budget distribution systems
- Examine performance metrics to uncover areas for improvement and growth
- Work with creative teams to refine ad messaging, landing pages, and visual content
- Establish and monitor tracking setups, attribution models, and reporting tools for reliable insights
- Keep current with platform changes, new features, and evolving industry standards
Work Arrangement
Remote (Worldwide)
