About the Role
The individual will oversee marketing technology infrastructure, ensure data accuracy across platforms, and drive process improvements to increase efficiency and impact across digital campaigns and lead management.
Responsibilities
- Lead the strategy and execution of marketing operations systems
- Manage and maintain the marketing technology stack
- Ensure data quality and consistency across CRM and marketing platforms
- Develop reporting dashboards to track campaign performance
- Collaborate with marketing teams to streamline lead workflows
- Implement and enforce marketing data governance policies
- Optimize lead scoring and routing processes
- Support integration between marketing and sales technology platforms
- Troubleshoot technical issues within marketing automation tools
- Drive adoption of best practices in marketing operations
- Manage vendor relationships for marketing technology services
- Evaluate new tools to enhance operational efficiency
- Coordinate system audits and data hygiene initiatives
- Assist in the planning and execution of go-to-market strategies
- Provide insights through data analysis to guide marketing decisions
- Ensure compliance with data privacy regulations
- Train team members on marketing technology platforms
- Standardize reporting metrics across departments
- Improve scalability of marketing campaigns through automation
- Work cross-functionally with sales, IT, and analytics teams
- Monitor system performance and recommend upgrades
- Document operational processes and workflows
- Support change management during system transitions
- Maintain security protocols for marketing data
- Contribute to long-term marketing technology roadmap
Compensation
Competitive salary and benefits package
Work Arrangement
Remote with flexible hours
Team
Part of the global marketing team focused on technology-driven solutions
Why This Role Matters
- Marketing operations are central to scaling outreach and measuring impact.
- This role ensures technology aligns with marketing goals and sales outcomes.
Technology Stack
- Uses Salesforce, Marketo, Google Analytics, SQL, Tableau, and AWS.
- Relies on automation and integration for campaign execution and tracking.
Available for qualified candidates
