Responsibilities
- Design and govern martech architecture, integrations, and data flows.
- Configure, maintain, and assist in implementing integrations across HubSpot, Iterable, Salesforce, CDP (ActionIQ), enterprise data hub (Snowflake), web tools, and ad/digital platforms, using native connectors, APIs, and tools like webhooks, reverse‑ETL, and low‑code automation (e.g., Zapier, Hightouch).
- Design and support integrations for SMS and mobile/app data, ensuring device IDs, push tokens, in‑product events, and messaging events flow into the right platforms for push and product messaging, as well as sending and receiving marketing SMS in a compliant way.
- Partner with cross-functional teams to wire new marketing data from core data tables to our marketing platforms so campaigns and experiments have the data they need.
- Develop a deep understanding of how marketing teams use data across channels in an effort to help design the right data schemas, attributes, and transformations needed to activate complex cross‑channel campaigns.
- Govern martech data mappings and shared definitions for how marketing data moves across the tech stack, maintaining clear systems of record and consistent field/value definitions for attributes shared across platforms.
- Support light web development and experimentation work in partnership with Web and Digital Operations, including updating WordPress templates/pages, configuring and integrating web forms, and implementing A/B tests or experiments — with a focus on instrumenting events and connecting web data into analytics and marketing platforms to unlock richer data flows and reporting.
- Monitor reliability, uptime, and data quality for marketing systems.
- Set up and maintain monitoring, alerts, and runbooks for key integrations and data flows (e.g., sync failures, unusual drops in volume, schema changes), partnering with Data teams on logs and status pages where available.
- Proactively identify and resolve integration issues impacting campaign execution, audience availability, or reporting; drive root‑cause analysis and document fixes.
- Enable Marketing and cross‑functional partners.
- Translate marketing and GTM use cases into clear technical requirements for integrations and data flows.
- Collaborate with Campaign Operations, Digital Operations, and Data Operations to ensure they have the events, fields, and audiences needed for lifecycle journeys, promos/loyalty, ABM, and web experiments.
- Create lightweight documentation (diagrams, runbooks, “how it works” pages) so other MOTA teammates and stakeholders can understand system behavior without guesswork.
- Assist with day‑to‑day technical administration and for key marketing platforms within the Data Integrations & Technology Operations remit (e.g., managing API credentials, connection health, and integration configuration).
Team
Structure: Partners closely with Data, Platform, Engineering, Product, and Analytics teams.
Additional Information
- Ability to travel up to 5 days per quarter for Together Weeks, team gatherings and other events, when applicable.