Responsibilities
- Design and implement always-on lifecycle journeys across key stages (awareness, eligibility, adoption, utilization, renewal)
- Build and own the underlying lifecycle architecture, including Salesforce Marketing Cloud configuration and data flows
- Transition marketing from batch campaigns to trigger-based, behavior-driven messaging
- Partner with Product, Data, and Engineering to define audience segmentation, triggers, and activation strategies
- Develop scalable personalization frameworks and reusable campaign templates to accelerate execution
- Measure and optimize lifecycle performance across the funnel (engagement to funded to repeat usage)
- Ensure lifecycle communications are reliable, compliant, and scalable
- Act as the connector between marketing, technical teams, and business stakeholders
Requirements
- Hands-on experience with Salesforce Marketing Cloud architecture and implementation (required)
- Experience building strategy and executing end-to-end lifecycle or CRM marketing programs (not just one-off campaigns)
- Proficiency in SQL and working with data to define and activate audience segments
- Experience collaborating cross-functionally with Product, Engineering, and Data teams
- Strong understanding of funnel metrics, conversion optimization, and lifecycle performance
- Experience with email development (HTML/CSS) and dynamic content personalization
Benefits
- Flexible work environment that empowers you to do your best work
- A culture that celebrates performance
- The chance to make an impact in a team that’s big enough for career growth, but lean enough to make your voice heard
- Career-defining opportunities
- Flexible paid time off and remote work policies
- Equity options, because this is your company too
- Contributions to your pension plan. Your future matters
- Training opportunities to grow your skills and career
- Health and wellness credit so you feel your best
- Time off to volunteer and give back to your community
- Interest groups, employee led networks, social committees to sponsored sports teams
- Computer purchase program to get your personal Macbook
- Enhanced parental leave to support growing families
Work Arrangement
Remote (Country)
Team
Team size: 5. Structure: Team responsible for driving adoption, revenue, and long-term growth for Lightspeed Financial Services through product marketing and go-to-market strategy
Be a changemaker: You’ll enjoy
- A flexible work environment that empowers you to do your best work
- A culture that celebrates performance
- The chance to make an impact in a team that’s big enough for career growth, but lean enough to make your voice heard
- Career-defining opportunities
Plus benefits designed to keep you happy, healthy and fulfilled
- Flexible paid time off and remote work policies
- Equity options, because this is your company too
- Contributions to your pension plan. Your future matters
- Training opportunities to grow your skills and career
- Health and wellness credit so you feel your best
- Time off to volunteer and give back to your community
- Interest groups, employee led networks, social committees to sponsored sports teams
- Computer purchase program to get your personal Macbook
- Enhanced parental leave to support growing families
Who we are
Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks. Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.
Additional Information
- Remote work available in North America
- Team size: 5 people
- Company founded in 2005 in Montreal, Canada
- Dual-listed on NYSE (LSPD) and TSX (LSPD)
- Serves retail, hospitality, and golf businesses in over 100 countries
- Equal opportunity employer with commitment to inclusion and accessibility
- Accommodations available on request for candidates with disabilities
- Applicant privacy statement applies
