About the Role
Lead analytics strategy for affiliate marketing initiatives, translating complex data into actionable insights that drive growth and efficiency across digital channels.
Responsibilities
- Develop and maintain measurement frameworks for affiliate marketing performance
- Analyze campaign data to identify trends, opportunities, and inefficiencies
- Collaborate with marketing teams to guide budget allocation decisions
- Build dashboards and reporting tools for ongoing performance tracking
- Evaluate return on ad spend across affiliate partners and networks
- Identify high-performing affiliate segments and growth levers
- Support forecasting and planning for future marketing initiatives
- Ensure data accuracy and consistency across reporting systems
- Partner with data engineering to improve analytics infrastructure
- Translate technical findings into clear business recommendations
- Monitor key performance indicators and alert stakeholders to anomalies
- Conduct A/B testing to validate optimization strategies
- Optimize customer acquisition costs through data insights
- Work closely with external affiliate networks and tracking platforms
- Maintain compliance with data privacy standards in reporting
- Drive automation of recurring analytical processes
- Assess impact of external market factors on affiliate performance
- Lead ad hoc analyses for executive and cross-functional stakeholders
- Improve attribution modeling for multi-touch customer journeys
- Mentor junior analysts on best practices in marketing measurement
Nice to Have
- Master’s degree in data science, analytics, or related field
- Experience with Python or R for data analysis
- Familiarity with machine learning applications in marketing
- Direct experience managing affiliate program data
- Background in scaling customer acquisition in competitive markets
- Knowledge of attribution platforms such as Rockerbox or AppsFlyer
- Experience in a global business environment
- Exposure to marketing data in regulated industries
Compensation
Competitive salary with performance-based incentives
Work Arrangement
Hybrid work model with flexible scheduling
Team
Part of the global marketing strategy unit focused on performance channels
About the Team
This role sits within the performance marketing analytics group, which provides data leadership across all customer acquisition channels. The team emphasizes scalable measurement, rigorous testing, and close collaboration with marketing operations and strategy partners.
What We Offer
- Opportunity to shape analytics strategy at a growing organization
- Access to advanced data platforms and analytics tools
- Professional development support and leadership mentorship
- Flexible work environment with emphasis on work-life balance
- Inclusive culture that values diverse perspectives and innovation
Available for qualified candidates
