The Senior Manager, SEO & AI Search Strategy will lead NBCUniversal's search optimization strategy across its Media Group, driving both traditional SEO performance and the future of search through generative AI, answer engines, and off-platform discovery. This role operates across multiple entertainment and sports brands, partnering with editorial, product, engineering, and audience teams to ensure content remains highly discoverable and authoritative in evolving search ecosystems.
Responsibilities
- Serve as a senior strategic partner to SEO editors and digital editorial teams supporting growth, governance, and evolution of editorial SEO practices.
- Provide guidance, frameworks, and best practices for content optimization, authority building, and search-driven storytelling across multiple sports-focused and entertainment brands.
- Act as a connective leader to align search strategies across business units.
- Lead and influence the SEO product roadmap in partnership with product and engineering teams across multiple CMSs and platforms.
- Proactively identify technical SEO risks, opportunities, and future-proofing needs related to crawling, indexing, rendering, structured data, performance, accessibility, and site architecture.
- Partner with product teams to ensure SEO considerations are embedded into roadmap planning, platform enhancements, and major launches.
- Lead an AI Search Steering Committee to define and advance NBCUniversal’s approach to Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI-driven discovery.
- Develop frameworks for optimizing content and platforms for visibility within AI-powered search experiences, agents, assistants, and emerging off-platform ecosystems.
- Guide experimentation and learning around prompt influence, structured data, authority signals, content readability, and off-platform distribution.
- Translate emerging trends in AI search into clear implications, priorities, and action plans for editorial, product, and leadership teams.
- Directly manage, develop, and scale the existing SEO team. Provide ongoing mentorship, training, and professional development to ensure the team remains at the forefront of evolving best practices.
- Serve as a senior advisor capable of influencing without direct authority, building trust and momentum across multiple business units.
Requirements
- 7+ years of experience in SEO, preferably within enterprise media.
- Deep expertise in both editorial and technical SEO.
- Proven experience partnering with product and engineering teams to influence roadmaps and drive technical SEO initiatives.
- Strong understanding of the evolving search landscape, including generative AI, AI Overviews, answer engines, and off-platform discovery.
- Demonstrated ability to operate at a senior level, including managing direct reports.
- Excellent communication skills and comfort presenting to senior stakeholders.
Preferred Qualifications
- Experience working across multiple brands, business units, or platforms within a large enterprise.
- Familiarity with AI platforms, LLM-driven search experiences, and emerging GEO/AEO methodologies.
- Background in sports, news, or entertainment media environments.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
- Paid leave
- Tuition reimbursement
- A variety of other discounts and perks
Compensation
$120,000 - $145,000. Bonus and long-term incentive eligible
Work Arrangement
Hybrid — Minimum of four days per week in the office
