Responsibilities
- Lead revenue generation via paid and affiliate channels while maintaining cost-efficiency, with minimal oversight from the DTC leadership
- Set performance benchmarks for individual marketing channels that align with broader business objectives
- Design, implement, and refine performance marketing strategies and budgets across daily, weekly, and monthly cycles to surpass website revenue goals
- Oversee paid search and bottom-funnel social advertising to boost online sales and customer acquisition, prioritizing tactical experimentation
- Collaborate with the Americas Paid Media team to manage all advertising budgets directed to the brand’s website and help determine the best blend of platforms and methods
- Maintain high operational standards by monitoring performance metrics daily and weekly to adjust spending allocations
- Lead ongoing coordination with the media agency and maintain relationships with key advertising partners including Google, Meta, Snapchat, and TikTok
- Support management of the product feed catalog, ensuring accuracy and accessibility across internal teams
- Act as the primary analytics contact for performance marketing within the Americas, establishing KPIs aligned with business outcomes
- Define and manage KPIs for TikTok Shop initiatives, working closely with marketing and execution agencies
- Present marketing strategies and performance outcomes clearly to executive stakeholders
- Collaborate with cross-functional teams to ensure smooth execution of multi-channel campaigns
- Partner with regional and global marketing groups to address full-funnel go-to-market requirements for website creative content
- Lead creative optimization efforts for ad assets and copy to improve engagement and conversion rates, supported by a junior team member
- Manage end-to-end creative project coordination for website marketing needs, liaising with internal creative teams and external agencies
- Lead the development of creative briefs for promotional campaigns
- Monitor digital advertising trends and creative best practices to maintain competitive advantage
Work Arrangement
Hybrid
Other
Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at careers@soldejaneiro.com
