Responsibilities
- Lead team development by managing two contractors initially, with a plan to transition them to full-time roles and expand the team to 2–3 members within the first year through hiring, onboarding, coaching, and performance development.
- Oversee the full paid media budget, including planning, allocation, and management of over $5 million annually across platforms such as LinkedIn, Meta, YouTube, Google, Reddit, TikTok, DSP, and DOOH, ensuring full accountability for every dollar spent.
- Direct external agencies and contractors by providing clear briefs, strategic direction, and performance expectations, leveraging firsthand experience to evaluate quality output and execution.
- Establish paid social as a core acquisition channel by designing audience targeting, creative testing frameworks, and campaign structures on platforms where target buyers are active, including LinkedIn, Meta, YouTube, Reddit, and TikTok.
- Develop foundational systems for measurement, attribution, tagging, and reporting to track performance; collaborate with RevOps and marketing operations to align ad spend with sales pipeline outcomes.
- Implement a disciplined approach to experimentation, running scalable tests across audiences, creatives, channels, and bidding strategies, with documented learnings and rapid iteration to optimize results.
- Integrate AI tools into core workflows for bidding, audience modeling, creative development, and performance analysis, demonstrating practical applications that improve efficiency and effectiveness.
- Design and manage full-funnel marketing initiatives that support awareness, engagement, demo conversions, and pipeline growth, aligning with demand generation, ABX, content, and sales teams.
- Deliver clear, business-focused reporting that connects media performance to key outcomes such as opportunities generated, cost per lead, and revenue influence.
Compensation
Competitive stock options program included as part of total compensation package.
Work Arrangement
Remote (Worldwide)
Team
The role leads a team from day one, starting with two paid media contractors, with plans to convert them to full-time by January and grow the team to 2–3 members within the first year.
Team
- Team size: 2
- Structure: The role is a people-management position from day one, overseeing two paid media contractors with a plan to convert them to full-time hires by January and grow the team to 2–3 people within the first year.
Other
- This is the first dedicated paid media hire at Sanity.
- The role involves shaping the function from the ground up, including team structure, processes, and performance infrastructure.
- Comprehensive health plans and perks are offered.
- A healthy work-life balance that accommodates individual and family needs is emphasized.
- Competitive stock options program is part of the compensation package.
