Responsibilities
- Lead data initiatives that guide international brand planning, sales effectiveness, and integrated marketing strategies.
- Provide reliable, precise, and forward-thinking insights to brand groups, regional teams, and cross-departmental stakeholders.
- Act as a recognized expert in analytics and contribute to the development of the organization’s centralized analytics expertise.
- Implement advanced technologies and innovative methods to enhance analytical capacity.
- Collaborate with Brand, Digital, BI, Data Strategy, and IT units to deploy and expand new analytical functions.
- Engage with third-party data providers such as IQVIA, ZS, and similar firms to secure high-quality data and analytical support.
- Convert strategic business inquiries into effective analytical models using big data, artificial intelligence, machine learning, and cloud-based platforms.
- Anticipate and flag data quality or operational challenges, reporting implications to executive stakeholders.
- Develop trusted partnerships with global, regional, local, and brand-level decision makers.
- Lead joint problem-solving sessions, collect stakeholder input, and implement responsive solutions.
