About the Role
This position leads the creation and execution of data-informed influencer and content strategies, driving planning, creative vision, and cross-functional coordination to meet brand goals and campaign targets.
Responsibilities
- Lead the development of strategic recommendations by analyzing social media outreach data and performance metrics.
- Collect and interpret data using proprietary and partner tools to inform strategy and address brand challenges through influencer solutions.
- Perform detailed competitive analyses of clients’ content and influencer initiatives, contributing to campaign ideation and planning.
- Design strategic frameworks and orchestration models to support the execution of campaign objectives.
- Define core content themes and communication pillars to guide influencer deliverables, scope, and creative direction.
- Formulate MIX strategies, including influencer tiering, channel selection, and category alignment based on data and market insights.
- Align internal and external stakeholders on performance metrics to ensure consistent tracking between strategy and implementation.
- Partner with global and regional teams and agencies on strategic influencer and content initiatives.
Benefits
- Access to global networks for professional development, networking, and learning at the forefront of marketing and advertising.
- Engagement in employee resource groups and regular events that highlight achievements, share insights, and celebrate milestones.
- Commitment to equal opportunity employment, with fair consideration for all candidates regardless of personal characteristics.
- Dedication to building a respectful, inclusive culture where all employees feel valued and have equitable career advancement opportunities.
- Belief in the power of in-person collaboration to drive creativity, teamwork, and strong professional connections.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.
