Responsibilities
- Design integrated communication strategies for new product launches and key marketing initiatives in alignment with overarching corporate and product objectives.
- Set unified marketing goals and direction across departments including public relations, digital, media, and campaign teams to ensure consistent messaging.
- Formulate brand and marketing strategies that advance business goals and respond to current branding dynamics.
- Serve as primary liaison with global headquarters and regional hubs to implement corporate communication policies at the local level.
- Manage customer acquisition and retention programs to boost traffic quality to sales channels and enhance customer loyalty.
- Develop and oversee comprehensive marketing strategies that integrate multiple channels and functions.
- Lead vendor collaborations for the creation and production of marketing assets and materials.
- Identify and grow revenue opportunities through sponsorships, exhibits, events, and supplier partnerships that elevate brand perception.
- Guide marketing teams to ensure all content adheres to established corporate branding standards.
- Assess performance of marketing activities, expenditures, and outcomes; propose data-driven enhancements.
- Develop and implement short- and long-term marketing plans, including goal setting, strategic direction, budgeting, and performance evaluation.
- Produce external public relations content such as press releases, media kits, speeches, and advertising copy.
- Organize and manage public events including press briefings and corporate functions.
- Design and execute outreach programs to build and sustain positive relationships with media, industry analysts, and influencers.
- Track media coverage and public sentiment related to the company or products; issue official statements when necessary.
- Define and implement a strategic approach to social contribution initiatives.
- Run social responsibility programs efficiently, measure results objectively, and drive continuous improvement.
- Identify and share impactful stories from social programs to strengthen corporate reputation through internal and external channels.
- Promote employee involvement in volunteerism, skills-based giving, and community service activities.
Work Arrangement
Remote (Worldwide)
Team
Reports to senior leadership; serves as primary link with global and regional headquarters; oversees marketing functions including PR, digital, media, and campaigns.
Responsibilities
- Optimize marketing impact by developing integrated communication strategies for new products and ICP marketing in line with corporate and product strategy.
- Foster continuous marketing communication by setting consistent marketing objectives and directions for relevant marketing departments (PR, digital, media, campaigns, etc.).
- Develop a marketing and brand strategy that supports business objectives and branding situation.
- Liaise and act as main interface with HQ and RHQ to cascade corporate and brand communication direction to local subsidiary level.
- Create and manage acquisition and retention strategies to increase quality traffic to sales channels and improve customer stickiness.
- Create and manage integrated marketing strategies.
- Initiate communications projects with vendors and contractors for the development and production of marketing materials.
- Develop revenue sources through suppliers’ membership, exhibits, sponsorships, events, and other initiatives that enhance company image.
- Provide guidance to Marketing Communication functions to ensure all marketing materials comply with corporate brand guidelines.
- Analyze and evaluate the effectiveness of marketing methods, costs, and results; recommend improvements.
- Develop, establish, and execute short- and long-term marketing plans, marketing support, goals, strategies, direction, analysis, budget, financial planning, and assessment.
- Create PR content for external release (press release, media kit, interview, keynote speech, advertising articles, etc.).
- Plan and host accompanying events such as press conferences and company events.
- Plan and drive programs to maintain positive relationships with stakeholders (media, analysts, influencers, etc.).
- Monitor key articles and public opinion regarding the company or products; produce and deliver public statements when issues arise.
- Establish a social contribution strategy and program.
- Operate social contribution businesses efficiently, measure performance objectively, and continuously improve performance.
- Discover beneficiary stories from major activities and improve corporate image through internal and external communication.
- Encourage employee participation in contribution, talent donation, and voluntary services.
