Lead Client Awareness & Engagement Campaigns: Develop and execute multi-channel communication strategies (via email, advertising, client portal, webinars, client communities, and the client success hub) to ensure clients are consistently aware of product enhancements, engagement opportunities, and the full value of DailyPay
Drive Account-Based Growth (ABG): Identify and segment high-potential client clusters for focused, personalized outreach and engagement, deepening relationships and increasing client loyalty
Accelerate Cross-sell/Upsell Initiatives: Collaborate closely with Customer Success (CSM) and Sales teams to develop compelling marketing and enablement materials that support the successful introduction of new features, new products, or expansion areas to existing clients
Foster Client Loyalty & Value Realization: Ensure clients derive maximum value from our solutions, contributing to increased customer lifetime value
Cross-functional Collaboration: Demonstrated ability to collaborate effectively with customer success, sales, product, and other marketing teams
Communication & Reporting: Maintain consistent communication with customer success and GTM leadership regarding insights, challenges, and successes
Performance Optimization: Monitor key performance indicators (KPIs) against goals, analyze key drivers, and recommend optimizations

Bachelor's Degree or equivalent experience
5+ years of experience in B2B marketing, with a focus on client marketing, client engagement, and/or account-based strategies
Highly strategic, data-driven, and detail-oriented with proven leadership abilities
Strong understanding of client marketing principles and best practices
Familiarity with Marketing Automation and CRM technologies (e.g., Salesforce, Marketo)
Excellent written and verbal communication skills
Ability to work independently and as part of a team

Structure: B2B Marketing team

DailyPay is hiring a Senior Manager, Client Marketing

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