Responsibilities
- Lead and develop the lifecycle marketing function across agile teams, building a high-achieving chapter committed to operational excellence.
- Create unified approaches for managing customer journeys, messaging strategies, decision logic, campaign orchestration, and personalisation to enhance consistency and impact.
- Enhance audience segmentation and measurement of customer lifetime value to enable data-driven marketing strategies and improved business results.
- Foster a culture of experimentation to drive continuous optimisation in customer retention, engagement, and overall value.
- Implement governance models and performance standards to elevate marketing effectiveness across channels and delivery teams.
- Mentor and develop team members, promoting ongoing learning and professional growth within the chapter.
- Collaborate with senior leaders in marketing, digital, data, and product functions to ensure alignment of lifecycle initiatives with broader organisational goals.
Benefits
- Extensive travel privileges available for employees, friends, and family members.
- FlexiLeave policy allowing purchase of up to four extra weeks of leave annually.
- Supportive environment focused on professional development through structured learning and real-world experience.
- Comprehensive wellbeing resources, including access to a Wellbeing Hub, Employee Assistance Programme, and Peer Support networks.
- Discounts on accommodations, retail purchases, banking services, insurance, health plans, and various lifestyle offerings.
Responsibilities
- Lead and develop the lifecycle marketing function across agile teams, building a high-achieving chapter committed to operational excellence.
- Create unified approaches for managing customer journeys, messaging strategies, decision logic, campaign orchestration, and personalisation to enhance consistency and impact.
- Enhance audience segmentation and measurement of customer lifetime value to enable data-driven marketing strategies and improved business results.
- Foster a culture of experimentation to drive continuous optimisation in customer retention, engagement, and overall value.
- Implement governance models and performance standards to elevate marketing effectiveness across channels and delivery teams.
- Mentor and develop team members, promoting ongoing learning and professional growth within the chapter.
- Collaborate with senior leaders in marketing, digital, data, and product functions to ensure alignment of lifecycle initiatives with broader organisational goals.
Benefits
- Extensive travel privileges available for employees, friends, and family members.
- FlexiLeave policy allowing purchase of up to four extra weeks of leave annually.
- Supportive environment focused on professional development through structured learning and real-world experience.
- Comprehensive wellbeing resources, including access to a Wellbeing Hub, Employee Assistance Programme, and Peer Support networks.
- Discounts on accommodations, retail purchases, banking services, insurance, health plans, and various lifestyle offerings.
Other
Application deadline is 3rd August 2026.
