About the Role
This role is responsible for shaping and driving marketing initiatives that promote mental health solutions to diverse customer segments, leveraging data insights, brand positioning, and cross-channel campaigns to improve reach and impact.
Responsibilities
- Develop comprehensive marketing plans to advance mental health awareness and service utilization
- Lead campaign strategy across digital, social, and traditional channels
- Collaborate with clinical and product teams to align messaging with care offerings
- Use customer insights and analytics to refine targeting and improve campaign performance
- Manage external agency partners and creative development processes
- Oversee budget planning and allocation for marketing initiatives
- Ensure brand consistency across all consumer touchpoints
- Translate complex health concepts into clear, relatable messaging
- Drive thought leadership and market differentiation in behavioral health
- Monitor industry trends and competitive landscape to inform strategy
- Support product launches with go-to-market plans
- Measure and report on campaign effectiveness using KPIs
- Engage cross-functional stakeholders to align on goals and execution
- Advocate for member-centric approaches in all marketing efforts
- Maintain compliance with healthcare marketing regulations
- Foster partnerships across business units to amplify reach
- Identify opportunities to reduce stigma around mental health
- Optimize content for diverse audience segments and health literacy levels
- Lead A/B testing and experimentation to improve engagement
- Support executive communications related to mental well-being initiatives
Compensation
Competitive salary and benefits package offered
Work Arrangement
Hybrid work model available
Team
Part of the national behavioral health strategy team
About the Team
This position supports a national initiative to expand access to mental health resources through innovative marketing and community engagement strategies.
Why This Role Matters
Mental well-being is a strategic priority, and this role directly influences how services are perceived and accessed by millions of members.
Not available for this position
