Pflegia is hiring a Senior Growth Marketing Manager to drive multichannel performance marketing and analytics for our healthcare staffing platform. You will own the strategy, execution, and optimization of lead generation campaigns, managing a significant budget to fuel our growth.
What You'll Do
- Plan, launch, and optimize lead generation campaigns across Google Ads (Search, Display, YouTube), Meta Ads, and TikTok Ads.
- Define and track platform-specific KPIs like CPL, ROAS, and conversion rates to ensure maximum efficiency.
- Build and maintain dashboards in Looker Studio or Power BI to visualize campaign and funnel performance.
- Use SQL for deep-dive analysis to extract, segment, and evaluate campaign and user journey data.
- Work with BI and data teams to improve tracking logic and refine attribution models.
- Manage a performance marketing budget of up to €300K/month with full responsibility for allocation and ROI.
- Propose shifts in channel mix and test new acquisition strategies based on performance data and business needs.
- Ensure alignment with company goals across both B2B and B2C initiatives.
- Run A/B and multivariate tests on landing pages, creatives, messaging, and audience targeting.
- Identify and test new channels for growth including programmatic and native advertising.
- Coordinate with design, development, and copy teams to ensure aligned messaging and conversion-focused creatives.
- Work closely with sales and recruiting teams to optimize lead quality and downstream conversion.
- Manage external agencies and hold partners accountable for delivery and performance.
What We're Looking For
- 3+ years of experience in performance marketing across platforms like Google Ads, Meta, TikTok, and ideally LinkedIn.
- Strong command of analytics tools and SQL (Mandatory).
- Experience in building BI dashboards (Looker Studio or Power BI).
- Proven experience managing large-scale budgets and high-volume funnels.
- Deep understanding of attribution, tracking flows, and conversion optimization.
- Excellent communication in English.
- German language proficiency at B1 level mandatory.
- Structured, analytical, and proactive with a strong sense of ownership and drive to improve.
Technical Stack
- Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads
- Looker Studio, Power BI
- SQL
Team & Environment
You'll join a fast-growing team with flat hierarchies and full transparency.
Benefits & Compensation
- High-impact work with purpose shaping how healthcare professionals and employers connect.
- Performance ownership at scale with modern tools, full budget control, and decision-making power.
- Hybrid flexibility with remote-friendly setup and access to a central Berlin office.
- Learning budget.
- 27 vacation days.
- Snacks, drinks, and a pet-friendly workspace.
Work Mode
This is a hybrid position based in Berlin, Germany.
Pflegia is an equal opportunity employer.
