As the strategic lead for global travel marketing, you will shape how Visa engages international travelers by developing forward-thinking strategies that drive consumer preference and payment volume. Your work will center on understanding high-value traveler behaviors, identifying market opportunities, and translating insights into scalable marketing frameworks that regions and business units can activate effectively.
Strategic Leadership & Market Impact
You will define and direct global marketing strategy, aligning cross-border initiatives with business objectives. This includes overseeing campaign architecture, optimizing travel corridors, and ensuring consistent positioning across all consumer touchpoints. You'll guide investment planning, resource allocation, and performance measurement to strengthen marketing’s role in delivering measurable business outcomes.
Innovation & Ecosystem Development
Lead innovation sprints focused on AI-driven experiences, partner platforms, and benefits-led offerings to differentiate Visa in the evolving travel landscape. You’ll develop and scale the 'Visa Destination' program, transforming key travel hubs into integrated ecosystems that drive engagement, spending, and brand loyalty. This includes deploying city-specific playbooks with tailored content, offers, and experiences.
Global Collaboration & Go-to-Market Execution
- Partner with regional teams to activate new travel corridors in sending and receiving markets
- Align marketing efforts with major sponsorships including global events and branded experiences
- Collaborate with B2B and product teams to strengthen the travel and premium ecosystem through issuers, merchants, and online travel platforms
- Develop creator talent and media strategies to enhance channel effectiveness
- Work with partnerships to build alliances in hospitality, luxury retail, dining, and wellness
Team & Functional Leadership
You will lead a team of marketers, setting vision, driving project execution, and fostering professional growth. By providing thought leadership to senior executives, you’ll ensure marketing remains central to Visa’s international travel strategy. You’ll also manage agency relationships and marketing budgets, ensuring high-impact, efficient delivery of global programs.
