About the Role
This role leads the global marketing function for bioprocessing, responsible for shaping strategic direction, driving brand positioning, and enabling commercial success through data-driven insights and cross-functional collaboration.
Responsibilities
- Lead the development and execution of global marketing strategy for bioprocessing offerings
- Define long-term commercial vision aligned with market trends and customer needs
- Oversee brand positioning and messaging to enhance competitive differentiation
- Collaborate with R&D and operations to translate technical capabilities into market-ready solutions
- Drive integrated marketing campaigns across digital and traditional channels
- Manage product lifecycle strategies from launch to maturity
- Analyze market data to identify growth opportunities and customer insights
- Partner with sales leadership to align marketing initiatives with regional priorities
- Lead pricing and value proposition strategies for global markets
- Guide go-to-market planning for new product introductions
- Supervise marketing budget planning and resource allocation
- Ensure compliance with regulatory standards in promotional materials
- Represent marketing in senior leadership forums
- Foster alignment between corporate strategy and regional execution
- Lead cross-functional teams to deliver strategic initiatives
- Develop key performance indicators to measure marketing effectiveness
- Oversee external agency relationships and creative development
- Champion customer-centric innovation in product development
- Support mergers, acquisitions, or partnerships through marketing due diligence
- Maintain external presence through conferences, publications, and industry engagement
- Drive digital transformation in marketing tools and analytics platforms
- Mentor and develop marketing team members globally
- Ensure consistent messaging across all customer touchpoints
- Evaluate competitive landscape and adapt strategy accordingly
- Promote thought leadership to strengthen industry influence
Compensation
Competitive salary and performance-based incentives commensurate with experience
Work Arrangement
Hybrid work model with flexibility for remote and on-site operations
Team
Part of the global commercial leadership team reporting to the business unit head
Leadership Expectations
- Provide strategic direction for marketing teams across regions
- Champion innovation and agility in marketing execution
- Drive accountability and performance measurement across functions
Travel Requirements
- Up to 30% travel expected, including international destinations
- Regular visits to manufacturing sites, client locations, and conferences
Available for qualified candidates based on business need and eligibility
