Responsibilities
- Establish a distinct brand position that differentiates the organization from market competitors
- Develop unified messaging applied consistently across website, user lifecycle, and partner interactions
- Ensure all customer touchpoints strengthen brand clarity, credibility, and trustworthiness
- Create adaptable content frameworks to ensure consistency across multiple partners and programs
- Lead end-to-end content strategy spanning SEO, social media, and user lifecycle channels
- Align content initiatives with measurable business goals including traffic growth, conversion rates, and revenue generation
- Produce compelling, learner-centered content that drives action and strengthens brand confidence
- Develop a high-volume content operation designed to scale with business objectives
- Integrate AI-powered tools to improve creative workflows, boost output, and speed up testing cycles
- Collaborate with SEO specialists to define content and authority strategies for AI-powered search discovery
- Craft authoritative brand narratives that enhance online reputation and ensure visibility across search and AI platforms
- Design messaging structures that guide users through every stage of the learning journey
- Maintain message consistency from initial contact through conversion and ongoing engagement
- Set long-term content vision and collaborate with Lifecycle teams to boost brand-driven activation, conversion, and retention
- Define and manage tone of voice across social media, creator networks, and community channels
- Ensure presence in key decision-making environments where learners research and evaluate options
- Develop reusable content and distribution models that reinforce brand identity and reach
Compensation
Full-time, U.S. benefits include: Medical, dental, and vision coverage; Life insurance, disability, and 401(k) employer match; Generous paid holidays and leave policies, including unlimited PTO; Additional time off benefits include volunteer days, parental leave, and a company-wide winter break; Free snacks and drinks in-office
Work Arrangement
Hybrid — Arlington, VA
Team
Position supports brand and content strategy within a digital learning environment
Other
- Remote candidates from across the U.S. are considered, with preference given to those in the Washington-Baltimore metro area who can attend the Arlington, VA office twice weekly
- Medical, dental, and vision insurance included as part of benefits package
- Life insurance, disability coverage, and employer-matched 401(k) offered
- On-site perks include complimentary snacks and beverages
- Paid time off includes unlimited PTO, volunteer days, parental leave, and a company-wide winter break
- Generous holiday and leave policies support work-life balance
Not specified
