Responsibilities
- Assess and test emerging customer acquisition channels, platforms, and lead sources in coordination with channel leads
- Develop systematic test-and-learn models for experimental marketing channels
- Create pilot strategies, execution plans, success benchmarks, and scale-or-exit recommendations for new channels
- Produce documentation, strategic roadmaps, and training resources to expand high-performing initiatives
- Oversee a broad marketing portfolio across diverse channels and external partners focused on insurance customer acquisition
- Enhance operational excellence across marketing teams through standardized optimization, testing, and scaling practices
- Guide budget distribution, spending timelines, and performance evaluation frameworks
- Align processes and cadences across marketing channels for consistency and efficiency
- Collaborate with analytics and decision science units to refine audience targeting, segmentation, and lead prioritization
- Advance decision system improvements, including lead routing and bid management logic
- Convert funnel performance and cohort data into actionable business recommendations
- Lead demand forecasting and scenario modeling across channels, integrating spend, lead volume, conversion rates, partner capacity, and ROAS assumptions
- Implement structured experimentation methodologies across marketing channels
- Work with Product teams to prioritize and shape marketing user experience tests that boost conversion
- Ensure findings from pilot programs are integrated into ongoing marketing operations
- Synthesize insights across channels to guide investment priorities and growth initiatives
Work Arrangement
Remote
