Frankfurt, Germany Hybrid

WPP Media is hiring a Senior Digital Media Planner Luxury Automotive

About the Role

This role involves designing and managing digital media campaigns for luxury automotive clients, leveraging audience insights, programmatic tools, and performance analytics to deliver impactful results across international markets.

Responsibilities

  • Develop comprehensive digital media plans aligned with luxury brand objectives
  • Analyze consumer behavior and market trends to inform media strategies
  • Manage programmatic buying platforms and optimize campaign delivery
  • Collaborate with creative teams to ensure message consistency
  • Lead audience segmentation and targeting strategies
  • Monitor campaign performance using analytics tools
  • Produce detailed reports for client presentations
  • Negotiate media placements with digital publishers
  • Ensure brand safety across all digital channels
  • Stay current with emerging media technologies and platforms
  • Coordinate with global teams on campaign rollouts
  • Manage timelines and deliverables for multiple clients
  • Integrate first-party data into targeting models
  • Execute cross-device campaign strategies
  • Lead testing and optimization initiatives
  • Support pitch teams with strategic planning input
  • Maintain relationships with media vendors
  • Ensure compliance with data privacy regulations
  • Translate business goals into media KPIs
  • Drive innovation in digital storytelling formats
  • Work closely with analytics specialists
  • Manage third-party verification tools
  • Optimize budget allocation across channels
  • Deliver post-campaign performance reviews
  • Advocate for audience-centric planning approaches

Compensation

Competitive salary with performance incentives

Work Arrangement

Hybrid work model with office and remote options

Team

Part of a global media planning group serving premium automotive clients

Why Join Us

  • Work on iconic automotive brands with global reach
  • Access to cutting-edge media technology and data platforms
  • Opportunities for professional growth and leadership

Client Focus

  • Exclusively serve high-end automotive manufacturers
  • Engage in long-term brand building and launch campaigns
  • Work with innovative digital formats including AR and immersive video

Available for qualified candidates

About company
WPP Media
WPP Media is WPP's AI-driven media operating unit that brings together media, data, and partnerships to deliver creative personalization at scale. It operates through the WPP Open platform and Open Intelligence, helping clients see exactly where, how, and why their media investments are working.
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Job Details
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Posted a month ago