About the Role
This role involves analyzing marketing data to generate insights that inform strategy, optimize campaigns, and improve decision-making across the marketing organization.
Responsibilities
- Extract, clean, and analyze large datasets from multiple marketing channels
- Develop and maintain dashboards to track key performance indicators
- Collaborate with marketing teams to define success metrics
- Translate data findings into actionable business recommendations
- Support campaign planning with data-driven insights
- Identify trends and anomalies in marketing performance data
- Improve data quality and integrity across reporting systems
- Partner with stakeholders to understand reporting needs
- Automate recurring reporting processes where possible
- Conduct A/B test analysis to evaluate marketing initiatives
- Assist in building predictive models for customer behavior
- Document data processes and methodologies
- Ensure compliance with data governance policies
- Present findings to non-technical audiences
- Evaluate ROI of marketing spend across channels
- Integrate data from CRM, web analytics, and advertising platforms
- Support budgeting and forecasting activities
- Monitor data pipeline health and accuracy
- Contribute to the development of data standards
- Use statistical methods to validate assumptions
- Maintain version control for analytical models
- Troubleshoot data discrepancies
- Provide ad-hoc analysis for urgent business questions
- Align analytics with strategic marketing goals
- Stay current with industry trends in marketing analytics
Compensation
Competitive salary and benefits package commensurate with experience
Work Arrangement
Hybrid work model with flexibility for remote and office-based work
Team
Part of a growing marketing organization focused on data-informed decision-making
What We Value
- Curiosity and a drive to uncover insights behind the numbers
- Collaborative mindset with a focus on team success
- Ownership of data accuracy and reporting integrity
- Clear communication of complex findings
- Commitment to continuous learning and improvement
Growth Opportunities
- Access to professional development resources
- Opportunities to lead analytics initiatives
- Exposure to executive-level strategy discussions
- Mentorship from senior data and marketing leaders
- Pathways for advancement within the analytics function
Available for qualified candidates requiring sponsorship
