Responsibilities
- Lead copy development for Moen and House of Rohl across omnichannel campaigns, ensuring all messaging is cohesive, insight-driven, and aligned with brand strategy.
- Translate business goals, consumer insights, and brand positioning into compelling narratives, campaign platforms, and messaging frameworks.
- Partner with art directors, designers, and business stakeholders to concept integrated ideas that drive engagement, preference, and conversion.
- Elevate the premium and luxury nature of our brands through refined messaging, tonal sophistication, and storytelling excellence.
- Collaborate with Marketing, Product, and cross-functional partners to understand goals and shape creative solutions that meet both brand and business objectives.
- Present creative concepts, messaging direction, and rationale to senior stakeholders with clarity, confidence, and strategic insight.
- Serve as a trusted creative partner, helping teams articulate challenges, identify opportunities, and refine briefs before execution begins.
- Lead copywriting across video scripts, campaign narratives, digital experiences, social storytelling, and packaging language, ensuring consistency and craft across all touchpoints.
- Mentor and inspire junior writers and creatives, fostering a culture of curiosity, craft excellence, collaboration, and accountability.
- Contribute to the evolution of verbal identity and brand guidelines, ensuring they remain modern, consistent, and culturally relevant.
- Apply insights and category trends to strengthen storytelling relevance and creative impact.
- Leverage GenAI and emerging creative technologies to accelerate ideation, expand messaging exploration, and improve efficient production.
- Partner with production and cross-functional teams to streamline workflows and ensure high-quality delivery across all asset types.
Requirements
- Bachelor’s Degree and at least 7 years of copywriting or creative writing experience within an agency or in-house creative team or High School Diploma and at least 10 years of copywriting or creative writing experience within an agency or in-house creative team.
- Strong conceptual and storytelling skills, supported by a portfolio demonstrating excellence across integrated campaigns, digital experiences, and content creation.
- Experience concepting and writing for video and photo production, with a solid understanding of narrative flow, script structure, and cross-screen storytelling.
- Exceptional collaboration, communication, and presentation skills, with the ability to articulate writing choices in terms of strategy and brand impact.
- A proactive, solutions-oriented mindset and the ability to thrive in a fast-paced, high-performing environment.
Nice to Have
- Experience in digital-first storytelling, social content, and emerging formats; familiarity with retail and packaging language preferred.
- Background in home, lifestyle, design, luxury, or other aesthetically driven categories preferred.
- Working knowledge of creative production processes, including collaboration with art directors, editors, and motion teams.
- Experience leveraging GenAI tools to enhance creative workflows and exploration.
Benefits
- robust health plans
- market-leading 401(k) program with a company contribution
- product discounts
- flexible time off benefits
- adoption benefits
- Employee Resource Groups (ERGs)
Additional Information
- Fortune Brands is an equal opportunity employer.
- Fortune Brands is committed to working with and providing reasonable accommodations to individuals with disabilities.
- Fortune Brands job postings are exclusively hosted on our website at fbin.com/careers via our SmartRecruiters platform.
- Fortune Brands will never request banking information or sensitive personal details until an offer of employment has been accepted and the onboarding process begins.
