As a Senior Content Strategist in Global Enterprise Marketing, you will design and lead customer-centric digital content strategies that support enterprise campaigns and align with global messaging priorities. Your work will translate intricate business objectives into clear, engaging content experiences across web, social, video, interactive media, and emerging formats.
Key Responsibilities
- Develop comprehensive content strategies for global enterprise initiatives, grounded in audience insights and aligned with overarching brand narratives.
- Create persona-based content architectures that deliver personalized experiences across digital platforms.
- Partner with teams across narrative development, digital experience, demand generation, product marketing, communications, and events to shape cohesive, high-impact campaigns.
- Write detailed content briefs and collaborate with content operations to manage production through internal teams and external agencies.
- Oversee content through its lifecycle, ensuring quality, brand consistency, and on-time delivery.
- Champion innovation by testing new formats such as AI-driven personalization, interactive content, and advanced video storytelling.
- Define and maintain standards for content governance, performance measurement, and optimization.
- Refine workflows to improve speed, scalability, and reuse of content across regions.
- Use data and market trends to evolve strategies and demonstrate measurable business outcomes.
- Guide and influence cross-functional partners to foster a culture of excellence and accountability in content creation.
Qualifications
- 7+ years of experience in digital content strategy, corporate marketing, or related fields.
- Proven track record managing global B2B marketing campaigns and content programs.
- Strong writing ability with experience crafting content for senior enterprise audiences across the decision-making spectrum.
- Experience driving innovation in digital storytelling and leveraging emerging technologies.
- Skill in translating complex goals into actionable, audience-focused content plans.
- Proficiency in analyzing content performance and applying insights to optimize results.
- Ability to lead without direct authority, influencing stakeholders across functions and levels.
- Self-motivated with a focus on execution and improving marketing impact.
Technical Environment
You’ll work with AI-powered personalization tools, interactive content platforms, advanced video production systems, digital storytelling technologies, and content analytics solutions.
Culture and Values
This role operates within a culture that values creativity, inclusion, and innovation. The organization supports employee empowerment, purpose-driven work, and diverse perspectives. Initiatives focused on equity and community are central to how teams operate. AI is used thoughtfully in both product development and internal processes, including hiring.
Work Model
This is a hybrid position available in select U.S. locations, including California, New York, and Washington. Compensation varies by location, with base salaries ranging from $112,000 to $215,100 annually depending on market. Additional components include potential equity awards, short-term incentives, and comprehensive benefits. Accommodations are available for candidates with disabilities during the hiring process.
