About the Role
This role focuses on designing and executing marketing strategies that enhance customer retention through targeted campaigns, analytics, and cross-functional collaboration to drive sustainable growth.
Responsibilities
- Develop and manage retention marketing plans aligned with business objectives
- Analyze customer behavior data to identify trends and opportunities
- Collaborate with cross-functional teams to implement targeted communication strategies
- Optimize retention campaigns using performance metrics and insights
- Manage timelines and deliverables for marketing initiatives
- Work with agencies and external partners on campaign execution
- Monitor key performance indicators and report on campaign effectiveness
- Support the development of customer segmentation models
- Ensure brand consistency across all retention touchpoints
- Contribute to budget planning and tracking for marketing activities
- Stay current with industry trends in customer loyalty and retention
- Use CRM tools to track and improve customer engagement
- Coordinate with digital teams to enhance online retention efforts
- Test and refine messaging to improve customer response rates
- Lead A/B testing initiatives to validate marketing approaches
- Maintain documentation of campaign strategies and results
- Provide insights to guide future retention strategies
- Support integration of marketing technology platforms
- Ensure compliance with data privacy standards
- Facilitate knowledge sharing across regional teams
- Drive continuous improvement in retention marketing performance
- Assist in onboarding and training new team members
- Manage vendor relationships related to retention programs
- Align retention goals with broader marketing objectives
- Promote a culture of accountability and data-driven decision-making
Compensation
Competitive salary and benefits package commensurate with experience
Work Arrangement
Hybrid work model with flexibility based on role requirements and location
Team
Part of the global marketing team focused on customer retention and long-term brand engagement
Why This Role Matters
Customer retention is critical to sustainable business growth. This role directly influences how customers stay engaged with brands over time, using insights and innovation to build lasting relationships.
What Success Looks Like
Within the first six months, you will have launched at least two retention campaigns, improved key retention metrics, and established strong partnerships across marketing and data teams.
Not available for this position
