Responsibilities
- Lead internal teams and nurture client partnerships with a focus on trust and accountability
- Serve as the primary subject matter expert on digital media solutions for client-facing teams
- Design high-impact media plans grounded in strategic insights and campaign objectives
- Oversee sales operations and ensure compliance with established industry standards
- Partner with campaign management to refine optimization techniques and reporting methods
- Coordinate with client and ad operations teams to streamline ad creation and campaign configuration
- Maintain consistent client communication, sharing performance updates and market developments
- Set clear expectations and consistently deliver on client service commitments
- Foster enduring client relationships through transparency, reliability, and proactive engagement
- Act as a strategic consultant, offering actionable advice aligned with client business goals
- Apply data-centric methodologies to improve campaign outcomes and client results
- Use advanced data analysis to shape planning, strategy, and execution decisions
- Evaluate performance indicators, detect patterns, and make informed adjustments to boost campaign effectiveness
- Gain in-depth knowledge of client industries, audiences, competitors, and market dynamics
- Collaborate with clients to establish specific, measurable campaign goals tied to broader business aims
- Determine budget allocations and distribute resources efficiently across channels for maximum impact
- Execute multi-channel advertising campaigns with precision and timeliness
- Monitor campaign spending and manage budgets to maximize return on investment and ensure transparency
- Work cross-functionally with creative and analytics teams to align execution with client needs
- Track campaign performance continuously, using data tools to identify optimization opportunities
- Analyze performance data regularly to refine strategies and improve results
- Run A/B tests to determine the most effective campaign components and improve KPIs
- Produce clear, insightful reports that communicate performance, findings, and next steps to clients
- Examine campaign results to uncover trends and provide forward-looking recommendations
Work Arrangement
Hybrid
