About the Role
This role involves leading the development and execution of paid media strategies for clients, ensuring campaigns are aligned with business goals and optimized for performance. The ideal candidate will combine analytical rigor with strategic thinking to deliver impactful results across digital channels.
Responsibilities
- Lead the creation and implementation of paid media strategies tailored to client objectives
- Analyze campaign performance data to identify trends and opportunities
- Collaborate with cross-functional teams to align media plans with broader marketing goals
- Manage multiple client accounts with varying industry needs and performance targets
- Develop detailed media plans including budget allocation and channel mix
- Optimize paid search and paid social campaigns for maximum ROI
- Conduct regular reporting and present insights to stakeholders
- Stay current with digital advertising platforms, tools, and industry trends
- Identify new growth opportunities within existing client portfolios
- Serve as primary strategic contact for assigned clients
- Ensure timely execution of campaign launches and adjustments
- Use data to forecast performance and set realistic KPIs
- Coordinate with creative teams to align ad content with strategy
- Maintain up-to-date knowledge of competitor activity and market conditions
- Support client retention through consistent delivery of value and results
- Participate in onboarding processes for new clients
- Contribute to process improvements within the account management workflow
- Work closely with analytics teams to refine measurement frameworks
- Assist in the development of pitch materials for prospective clients
- Train junior team members on best practices and strategy frameworks
Nice to Have
- Experience in B2B technology or SaaS industries
- Certifications in Google Ads or other digital marketing platforms
- Familiarity with bid management tools like Marin Software or Kenshoo
- Advanced Excel or Google Sheets skills including pivot tables and formulas
- Knowledge of A/B testing methodologies
- Experience with programmatic advertising platforms
- Understanding of attribution modeling concepts
- Exposure to marketing technology stacks and integrations
- Background in financial services or healthcare verticals
- Project management certification or training
Compensation
Competitive salary, performance bonuses, and comprehensive benefits package including health insurance and retirement plans.
Work Arrangement
Remote US
Team
Collaborative team environment focused on digital marketing excellence and client success.
Why This Role Matters
This position plays a critical role in shaping how clients achieve their growth goals through digital advertising. The strategist ensures that every dollar spent delivers measurable impact and aligns with long-term business objectives.
Growth and Development
Opportunities for professional advancement are built into the role, including leadership training, access to industry conferences, and support for continuing education in digital marketing disciplines.
Not available
