Responsibilities
- Drive revenue growth by executing sales strategies for digital audio measurement products, including podcasting and streaming audio services, aligned with company objectives.
- Foster a performance-oriented culture centered on accountability, innovation, and ongoing enhancement in the evolving digital audio sector.
- Track personal sales metrics and KPIs to detect performance gaps and apply corrective measures.
- Achieve new business sales goals targeting podcast networks, streaming platforms, and digital audio publishers through strategic planning and execution.
- Analyze market dynamics, competitor actions, and industry shifts in podcasting and streaming audio to uncover opportunities and respond to challenges.
- Proactively identify and secure new clients among major digital audio platforms and publishers to surpass annual sales quotas.
- Manage and grow relationships with C-level executives such as CEOs, CDOs, CMOs, and VPs of Revenue or Sales within target accounts.
- Identify and act on upsell and cross-sell opportunities across existing clients within the audio measurement portfolio.
- Lead the entire sales process from prospecting and qualification to negotiation and contract closure, often under tight deadlines.
- Design complex commercial agreements with large media organizations and demonstrate advanced negotiation and deal-closing capabilities.
- Establish and sustain strong executive-level relationships with customers, partners, and stakeholders through virtual and in-person interactions.
- Represent the company at key industry events like Podcast Movement and IAB Podcast Upfronts to enhance brand presence and expand professional networks.
- Act as a recognized expert and influencer in digital audio measurement trends and practices.
- Serve as a technical and strategic expert during client presentations, clearly articulating the value of data-driven insights for solving business challenges in audio.
- Maintain up-to-date expertise on the digital audio ecosystem, including business models, competitive offerings, audience measurement standards, and emerging trends.
- Apply in-depth knowledge of audio ad tech, including programmatic advertising, SSPs, DSPs, and ad verification and attribution systems.
- Create and implement territory-specific strategic plans for assigned clients and prospects in podcasting and digital audio publishing.
- Collaborate with account management and leadership to pinpoint high-potential product opportunities across audio measurement services.
- Work closely with Product, Engineering, and Client Service teams to share market feedback, shape product development, and ensure smooth solution delivery.
- Coordinate with operations, marketing, enablement, and product teams to deliver a unified customer experience and boost satisfaction.
- Help design and execute tailored sales strategies for clients in the digital audio space, supporting team efforts to strengthen key relationships and advance initiatives.
- Convert complex measurement technologies into clear, client-focused value propositions.
- Demonstrate strong self-direction and the ability to work independently in a fast-moving environment with limited oversight.
- Keep accurate records of sales forecasts, activities, and performance data using CRM systems such as Salesforce.
- Maintain a precise and up-to-date sales pipeline in Salesforce to ensure reliable reporting and forecasting accuracy.
Other
- Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, company provided car for those who qualify, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.
- Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.
- Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address.
