About the Role
The role involves developing and executing strategies for organic search and AI-powered search experiences, alongside managing paid search initiatives to support business objectives.
Responsibilities
- Develop and refine strategies for organic search performance and visibility in AI-driven search environments
- Manage paid search campaigns to maximize ROI and reach target audiences effectively
- Analyze search trends, user behavior, and algorithm changes to adapt strategies accordingly
- Collaborate with marketing and content teams to align SEO efforts with broader campaigns
- Optimize on-page and technical SEO elements across digital properties
- Monitor and report on key performance metrics for both organic and paid search
- Identify opportunities to improve visibility in generative AI and answer-engine results
- Conduct keyword research and competitive analysis to guide content planning
- Ensure search strategies support product and customer engagement goals
- Work with developers to implement technical SEO improvements
- Manage search budgets and allocate spend efficiently across channels
- Stay current with advancements in search engine algorithms and AI technologies
- Lead testing initiatives to evaluate new search optimization tactics
- Produce regular performance reports for stakeholders and leadership
- Support integration of SEO best practices across websites and applications
- Partner with analytics teams to refine tracking and measurement frameworks
- Evaluate third-party tools and platforms for search optimization needs
- Maintain documentation of search strategies, processes, and results
- Ensure compliance with search engine guidelines and industry standards
- Contribute to long-term digital marketing planning with a search-first mindset
Compensation
Competitive salary with performance incentives
Work Arrangement
Hybrid work model with flexible scheduling options
Team
Part of a performance-driven digital marketing team focused on innovation and growth
Why This Role Matters
Search behavior is evolving rapidly with the rise of AI. This role is central to ensuring visibility across traditional search engines and next-generation AI platforms, helping users discover solutions in new and dynamic ways.
What We Offer
Opportunities for professional development, a collaborative environment, comprehensive benefits, and the chance to work with cutting-edge technologies in a global software company.
Not available for this position
