Responsibilities
- Identify and validate new business opportunities using digital outbound strategies
- Locate potential clients in academic institutions and biopharmaceutical companies
- Conduct organized outreach efforts via email, LinkedIn, and online platforms
- Ensure precise and up-to-date lead documentation within the CRM platform
- Assess leads against established benchmarks prior to transferring to sales teams
- Work hand-in-hand with account managers to advance sales pipelines in key international markets
- Apply and refine advanced digital methods for generating high-quality leads
- Leverage proprietary digital resources to enhance prospecting efficiency and reach
- Oversee digital communication workflows, including follow-up tracking, performance reporting, and CRM data integrity
- Respond to leads produced by marketing initiatives in a timely and structured manner
- Meet set performance metrics focused on lead volume, quality, and conversion readiness
- Develop simple digital content for social media and outreach in coordination with marketing personnel
- Stay current on technical and product knowledge through regular training and coursework
- Comply with all established operational guidelines and company protocols
Work Arrangement
Remote
Responsibilities
- Generate and qualify new sales leads through targeted digital outbound prospecting
- Research & identify prospective customers across academic & biopharma sectors
- Execute structured outbound campaigns using email, LinkedIn, & other digital channels
- Build and maintain accurate lead records in the Customer Relationship Management (CRM) system
- Qualify leads based on defined criteria before handover to account managers
- Collaborate closely with account managers to support pipeline development in key global territories
- Implement and continuously improve best-in-class digital lead-generation processes
- Utilize in-house digital tools to prospect efficiently and at scale
- Manage digital outreach workflows, including tracking, reporting, and CRM hygiene
- Support marketing-led campaigns by following up on campaign-generated leads
- Adhere to defined Key Performance Indicators (KPIs) related to lead generation and qualification
- Create basic social media and outreach content in collaboration with the marketing team
- Maintain strong technical knowledge through ongoing courses and in-house product training
- Follow all Assay Genie procedures and policies
