Responsibilities
- Collaborate with stakeholders across Sales, Trading, Data & Analytics, and Marketing to create tailored client strategies.
- Adapt priorities and direction quickly in response to evolving information while maintaining focus on long-term objectives.
- Drive retention and expansion of key accounts through effective upselling and cross-selling initiatives.
- Listen closely to clients and internal teams to uncover needs, challenges, and potential solutions.
- Adjust service delivery to meet individual client demands while safeguarding organizational interests and resolving issues promptly.
- Sustain consistent client engagement through scheduled meetings, in-person reviews, and relationship-building activities.
- Stay informed about industry developments and assess their implications for clients and the business.
- Create comprehensive media plans using input from Sales, including budget distribution and strategic direction.
- Oversee the development and coordination of creative assets and campaign setup tasks.
- Handle trafficking of creative tags to ensure proper campaign launch.
- Capture and provide screenshots as needed for campaign validation or reporting.
- Set up and verify client reporting frameworks to ensure accurate performance tracking.
- Track campaign progress and performance metrics to ensure alignment with goals.
- Initiate requests to increase campaign weight when strategic opportunities arise.
- Deliver post-campaign analysis and actionable insights to stakeholders.
- Coordinate reactivation of routine booking activities as needed.
- Manage client data and interactions using Salesforce CRM.
- Oversee insertion order processes and maintain awareness of the sales pipeline.
- Reconcile bookings when necessary to ensure accuracy.
- Assist in resolving billing discrepancies through investigation and collaboration.
- Implement and troubleshoot tracking pixels for campaign measurement.
- Demonstrate proficiency with Tag Management Systems such as Google Tag Manager and Tealium.
- Work with technical teams to diagnose and fix campaign-related issues.
- Maintain in-depth understanding of the company’s product offerings, activation requirements, and competitive advantages.
- Conduct research on market trends and evaluate their impact on clients and the digital ecosystem.
Work Arrangement
Hybrid
Other
- Hybrid work environment
- New hire orientation with job-specific onboarding and training
- Internal and global mobility opportunities
- Competitive healthcare benefits
- Bonus and performance incentives
- 25 days annual PTO, paid parental leave
- Employee resource groups designed to connect people across all MiQ regions, drive action, and support our communities