With predictive intelligence at the core, Cadent unifies planning, activation, and measurement across digital, linear TV, CTV, and now YouTube in one platform.
By seamlessly connecting our Audience Manager, DSP, and SSP into a single unified platform anchored by our patented Viewer Graph, we eliminate the "ad tech tax" of fragmented tech and give you a clear, transparent path to superior business outcomes.
Our 22,000 outcome-driven predictive models analyze 200 billion ad opportunities every single day to score who is most likely to act. And we only bid on the top 0.1% most likely to hit your KPIs so you’re not paying for clicks and views—you’re buying results.
By bringing digital, linear TV, CTV, and now YouTube together in one platform, we help you unleash the full power of total video—delivering better ad experiences and driving actual business outcomes.