Responsibilities
- Quickly learn and apply internal processes and tools used to engage with potential customers and internal teams.
- Become familiar with the industry landscape, core value proposition, sales development procedures, CRM system, and other essential tools for performance.
- Master and clearly communicate product updates and capabilities within one month of release.
- Convey product benefits to prospects, demonstrating how it enables faster, more efficient, and lower-risk outcomes.
- Identify business initiatives where the platform can provide value.
- Understand product offerings, real-world applications at current clients, and potential use cases for new prospects.
- Articulate value propositions to both existing and new stakeholders, collaborating with Account Executives to tailor messaging by industry or domain.
- Achieve quarterly targets for generating qualified leads, expanding the sales pipeline, and supporting deal closures.
- Respond to all inbound leads from marketing sources such as websites, events, and webinars via phone, email, LinkedIn, or live chat.
- Conduct comprehensive project qualification and prepare smooth handoffs to Account Executives.
- Proactively reach out through calls, emails, and LinkedIn to targeted roles within priority accounts on a weekly basis.
- Drive qualification meetings and meet monthly Sales Accepted Lead goals to fuel the revenue pipeline.
- Ensure clear coordination and communication so all parties have accurate details and attend scheduled meetings.
- Engage in strategic conversations with executive-level contacts during prospecting efforts.
- Apply the 4W’s sales qualification framework—What, Why, Who, When—to assess opportunities.
- Develop and deliver customized messaging for specific audiences using Salesloft sequences and call scripts, in collaboration with sales and marketing teams.
- Create at least one tailored outreach script per account or corporate structure.
- Collaborate with Account Executives to shape, refine, and implement account-specific strategies.
- Play a key role in shaping the overall account engagement plan.
- Research customer projects and priorities to identify alignment opportunities with the platform’s capabilities.
- Record and share insights from prospect interactions with Account Executives, regardless of immediate opportunity status.
- Relay information gathered from lower-level contacts to Account Executives, who will engage senior leadership.
- Execute the go-to-market strategy by identifying key technologies and competitors in target accounts, updating competitive status, and adjusting account plans.
- Stay informed about core technology integrations and templates, and be able to summarize their relevance to prospects.
