Responsibilities
- Owning ensuring revenue is delivered predictably for the business through retention marketing efforts
- Using data-backed insights to build forecasts, shape strategic direction, and ensure consistent performance delivery
- Proactively communicating the rationale behind our approach and connect the dots between forecasts and the emails/sms/direct mail etc that are sent out
- Building, optimizing, and scaling high-performance marketing strategies
- Ensuring deliverables are on-brand 100% of the time, in collaboration with designers and copywriters
- Ensuring that automations, campaigns and any other retention tool has the correct technical setups and work in tandem to achieve desired business outcomes
- Ensuring alignment with the client vs the forecast & strategy
- Ensuring above benchmark client satisfaction rate feedback
- Ensuring all the work is delivered based on the timeline assigned with optimal quality & attention to detail
- Client Communication
- Contributing your learnings back to the system for feedback and continuous improvement
- Contributing & collaborating in ideas and learning across teams
- Contributing to ideas and learning in future company content production
Requirements
- Naturally curious and an autodidact, able to absorb information quickly and effectively, like osmosis
- Your commitment to learning sets you apart, absorbing information swiftly and more effectively than your peers
- Your openness to both offer and embrace feedback as an opportunity for growth and implement it proactively, without needing constant direction
- Demonstrates resourcefulness, and independently refine your skills without being prompted
- Thrives in a self-managed environment, showing autonomy, initiative, and a commitment to continuous improvement and not requiring task lists built by their managers and constant oversight
- Embodies a character that inspires pride in both personal and professional associations
- Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable, and never lie in any situation
- Displays a high level of self-awareness, taking full ownership of outcomes without resorting to a victim mindset
- Values constructive feedback and integrates it, understanding nothing great is built without feedback
- Performs at their best when it matters most, The Enjoyment of Hard Challenges
- Demonstrates an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources
- Adapts to changing circumstances, recognizing that true success is about not just meeting, but exceeding what is required
- Possesses a deep passion for their work, using creativity and resilience to overcome any hurdle
- Be willing to put in the hard work required and be hungry enough to go through the kick off
- Being ready and prepared for this to be the hardest job you have ever worked, as you would fundamentally develop a high-leverage new skill
- The ability to take feedback and implement it fast
- Finish the work to the fullest with quality and on time
- Perseverance
- Remember and learn from the repetitive doing of the exercises
- Align with the team and contribute to the team called Brain Trust for Ideas across clients
- Manage, align & work with the team members of your pod including Growth strategist, Meta/Google/Channel Media Buyer, Creative Strategist and Email Strategist
- Ability to organize, prioritize, and manage multiple tasks with great attention to detail
- Upkeep of data integrity of your clients across Statlas and other tracking tools
- Be responsible for the execution of the Prophit system for your clients
- Building an Email Forecast for your clients
- Utilizing a Growth map using the Prophit System
- Data Analysis required during analysis of past campaigns and flows etc
- Marketing calendar alignment and upkeep with clients
- The Monthly Execution and Actualisation vs the Forecast
- You make tactical deconstructions and actualize the projections each month, and determine additional resources required to meet KPIs
- Combine data analysis and feedback from clients to develop strategic plans for the future
- When it's time to pivot you are among the first early adopters
- Take a lead in situations that present any obstacle to execution
- An insatiable curiosity, and an inability to leave a problem alone until you've found one or many different potential solutions
- Responsible for the implementation of CTC's Email and SMS best practices
- Leverage tools like memberships, subscriptions, loyalty programs, popups, quizzes, cart drawers, post-purchase upsell tools, direct mail and more, to impact retention metrics
- Upkeep and management of our ideologies and processes throughout the account
- Monitoring active campaigns, and deploying additional resources, or updating strategy to ensure the best possible chance of hitting the Projected Targets
- Implementing tests in your accounts in an effort to beat your best-performing campaigns
- Ensuring deliverables are on-brand 100% of the time, in collaboration with designers and copywriters
- Ensuring that automations, campaigns and any other retention tool has the correct technical setups and work in tandem to achieve desired business outcomes
- Ensuring alignment with the client vs the forecast & strategy
- Ensuring above benchmark client satisfaction rate feedback
- Ensuring all the work is delivered based on the timeline assigned with optimal quality & attention to detail
- Client Communication
- You are a champion of communication, ensuring the client is aligned on Retention goals aligned with revenue goals on the Growth Map and next steps, while making sure everybody on your team has clarity on what is required with exact deadlines
- Responsible for sending weekly performance updates to the client and bi-weekly/monthly calls
- Ensure alignment across Strategy and Forecast with the client for every week of the month
- Providing weekly updates via Slack
- Report where required, collaborating with Growth Strategists and Media Buyers
- Contributing your learnings back to the system for feedback and continuous improvement
- Contributing & collaborating in ideas and learning across teams
- Contributing to ideas and learning in future company content production
- Fluent in English, with a proven ability to communicate persuasively and present ideas clearly to various stakeholders
- Skilled in crafting thoughtful, empathetic client messaging that resonates, demonstrating a high level of emotional intelligence
- Strong presentation skills, capable of delivering compelling presentations that drive engagement and decision-making
- Great Data Analysis skills
- Strong raw talent for data analysis, with an eagerness to learn and improve
- Familiarity with data tools, including Google Sheets, with the flexibility to develop advanced skills through on-the-job experience
- Historical expertise that compounds to bring a well-rounded perspective and adds value to the role
- A breadth of experience from any of the multiple domains, including mathematics, data analytics, copywriting, email/sms marketing etc
- Ability to approach challenges with structured thinking, utilizing logical frameworks to effectively solve complex problems
- Naturally adept at dissecting issues and proposing practical, impactful solutions
- Passionate about e-commerce and eager to contribute to a high-performing team at the forefront of the industry
- Highly motivated and hardworking, with a strong desire to learn, grow, and make a meaningful impact
- Thrives in environments where they can see the direct results of their actions on the business, with a strong preference for roles that offer full accountability and autonomy
- Oversee the profitable growth of retention channels, including but not limited to email, sms, direct mail, popups and push notifications
- Work closely with Growth Strategists and Media Buyers to ensure the retention team meets all forecasts; including but not limited to Returning Revenue, Email/SMS Revenue, Direct Mail Revenue and other pre-agreed KPIs set between CTC and the client
- Lead a pod, comprising an Email Operator, a Copywriter and a Designer
- Be accountable for performance of anywhere between 20-30 clients on a very high level, working with multiple Email Operators, who will each be responsible for up to 10 clients
- Your main role is to get on calls and present strategy to clients to help them solve problems
- Then delegate all tasks to Email Operators to execute
- You are the decision maker in this
- Based on insights gathered by the Email Operator, you define what needs to happen next
- Then delegate to the team to execute, and consult clients
- Where required, train and equip Email Operators to improve in performance within the larger Retention Marketing ecosystem
- Present reports with a high degree of accuracy, checking against multiple data points
- Analyse metrics and KPIs put together by the Email Operator, to measure the effectiveness of retention efforts, providing insights and recommendations for improvements, with Statlas and the Growth Map as your guide
- Ensure the timely delivery of relevant deliverables (emails, sms etc), which includes effective internal project management and management of clients and their teams
- Stay updated with industry trends, new features, and best practices in retention marketing to continuously optimize performance
- This is a client-facing role. So you must be able to consult clients and solve business problems, far beyond the email platform
- Prioritize the development of relational equity with your team and clients to foster lasting relationships for the continued growth of CTC and our client businesses
Additional Information
- language requirements: Fluent in English, with a proven ability to communicate persuasively and present ideas clearly to various stakeholders.
- hours: Since this is a client-facing role, and the majority of our clients are in the US, you will be required to operate with at least 5h timezone coverage in the US (EST and PST). Beyond that required coverage window, your schedule is flexible.
