Responsibilities
- Develop and manage a comprehensive marketing strategy for the insurance sector, covering positioning, differentiation, campaigns, and sales support.
- Simplify complex product and service details into clear, persuasive messaging tailored to insurance decision-makers.
- Gather and analyze competitive intelligence to inform strategic recommendations for product, sales, and leadership teams.
- Perform continuous market research to uncover trends, unmet needs, and innovation opportunities, guiding product development and go-to-market plans.
- Organize and lead advisory sessions with carrier executives and claims professionals to validate new solutions and deepen relationships.
- Create and maintain positioning narratives that highlight the platform’s unique strengths in property intelligence for insurers.
- Work with content specialists to produce thought leadership materials such as case studies, whitepapers, and industry perspectives.
- Develop 'The SeekNow Way'—a framework of best practices shaping advancements in property data and claims innovation.
- Produce high-impact marketing content across formats, including case studies, blogs, webinars, and executive presentations.
- Leverage AI-powered tools to enhance research, writing efficiency, and content iteration at scale.
- Collaborate with design and branding teams to ensure all materials meet standards for clarity and professional credibility.
- Coordinate with marketing teams across operations, demand generation, customer marketing, and field efforts to execute full-funnel campaigns targeting new clients, account growth, and industry visibility.
- Design and manage account-based marketing initiatives focused on key insurance carriers and strategic accounts.
- Act as the primary marketing partner for the insurance sales team, aligning marketing activities with revenue goals and pipeline priorities.
- Deliver marketing resources and content to support enterprise deals, renewals, and major product rollouts.
- Establish key performance indicators to measure vertical success, content effectiveness, and pipeline impact.
- Monitor campaign performance and adapt strategies using data insights to improve outcomes.
- Collaborate with Marketing Operations to ensure transparent reporting and visibility across the entire marketing funnel for the insurance segment.
Benefits
- Health insurance coverage
- Dental insurance coverage
- Vision insurance coverage
- 401K retirement plan with employer matching
- Paid time off
- Short-term and long-term disability insurance
- Accidental death and dismemberment (AD&D) insurance
- Life insurance
- Additional benefits available
Responsibilities
- Own the end-to-end marketing strategy for the Insurance vertical, from market positioning and differentiation to campaign activation and enablement.
- Translate complex product and service offerings into simple, compelling value propositions that resonate with carriers, adjusters, and claims leaders.
- Lead competitive intelligence and market analysis; synthesize insights into actionable strategies for Product, Sales, and the Executive team.
- Conduct ongoing market research to identify trends, emerging needs, and innovation opportunities; feed insights into product roadmaps and GTM planning.
- Lead Product Advisory Groups with carrier executives and adjusters to validate new offerings and strengthen strategic relationships.
- Develop and own narratives that clearly define SeekNow’s competitive advantage as the leading Property Intelligence Platform for insurers.
- Partner with the Content & Thought Leadership Specialist to produce compelling case studies, whitepapers, and point-of-view pieces that elevate our industry leadership.
- Drive creation of The SeekNow Way—standards and best practices that shape the future of property intelligence and claims innovation.
- Develop high-quality marketing assets end-to-end, including case studies, whitepapers, blogs, webinars, and executive decks.
- Use AI tools to accelerate research, writing, and iteration—delivering professional-quality content at speed and scale.
- Collaborate with design and brand teams to ensure every piece reflects SeekNow’s standards for clarity and credibility.
- Partner closely with Marketing Operations, Demand Generation, Customer Marketing, and Field Marketing to execute full-funnel campaigns that drive: New logo acquisition (with Demand Gen), Account expansion (with Customer Marketing), Thought leadership visibility (with Brand & Field).
- Build and run Account-Based Marketing (ABM) programs targeting top carriers and strategic growth accounts.
- Serve as the marketing lead and day-to-day partner for the Insurance Sales team, co-leading strategy sessions, aligning pipeline priorities, and ensuring marketing supports revenue objectives.
- Provide marketing enablement and content support for enterprise pursuits, renewals, and key product launches.
- Define KPIs for vertical performance, content engagement, and pipeline growth.
- Track campaign results and continuously refine strategy based on performance data.
- Partner with Marketing Ops to maintain full funnel visibility and reporting across the insurance segment.
Benefits
- health, dental and vision insurance
- 401K with company match
- paid time off (PTO)
- short and long-term disability insurance
- AD&D insurance
- life insurance
- and more!
