Responsibilities
- Define positioning and messaging for Lightspeed Financial Services products, grounded in deep customer, market, and competitive insights
- Own end-to-end go-to-market strategy for major product and feature launches, from strategy through execution and performance measurement
- Partner closely with Product, Data, Sales, and Marketing to align on strategy, influence roadmaps, and drive successful launches
- Leverage data and analytics to identify growth opportunities across the funnel and inform GTM strategy and optimization
- Design and implement AI-driven approaches to improve research, segmentation, messaging, and go-to-market execution
- Lead complex, cross-functional initiatives that span multiple teams and regions, driving alignment and delivering measurable business outcomes
- Act as the voice of the customer—bringing insights into the organization to shape product, positioning, and growth strategy
- Mentor and elevate product marketing craft across the team through thought leadership and best practices
Requirements
- 10+ years Product marketing experience, product management, strategy, consulting, finance, sales, or related roles, with increasing scope and ownership
- Financial services, fintech, payments, or related industry experience (required)
- Leading complex, cross-functional initiatives and influencing senior stakeholders without direct authority
- Owning business outcomes – not just deliverables – in a growth-stage or scaled technology company
- Strong written and verbal communication skills, with the ability to distill complex ideas into clear, compelling narratives
- Highly data-driven decision making, with strong analytical capabilities and experience synthesizing insights across customer research, performance metrics, and market dynamics
- Using data tools such as SQL, Looker (or similar) to inform strategy and measure impact
- Applying AI tools or techniques to enhance go-to-market strategy, research, or execution
- Anticipating customer needs and translating insights into durable product and go-to-market strategy
- Operating effectively in ambiguous environments, setting direction, and driving clarity across teams
Work Arrangement
Remote (Worldwide)
Team
Team size: 5. Structure: remote team based in North America
What’s in it for you?
- A flexible work environment that empowers you to do your best work
- A culture that celebrates performance
- The chance to make an impact in a team that’s big enough for career growth, but lean enough to make your voice heard
- Career-defining opportunities
- Plus benefits designed to keep you happy, healthy and fulfilled.
Fuel your growth. Find your people.
At Lightspeed, your growth is our priority. We invest in you with continuous learning opportunities, global mobility and benefits designed to support you—all within a driven, diverse and inclusive team that’s passionate about empowering our communities
Additional Information
- Flexible paid time off and remote work policies
- Equity options
- Contributions to your pension plan
- Training opportunities to grow your skills and career
- Health and wellness credit so you feel your best
- Time off to volunteer and give back to your community
- Interest groups, employee led networks, social committees to sponsored sports teams
- Computer purchase program to get your personal Macbook
- Enhanced parental leave to support growing families
- Candidates hired to perform work within Ontario
- Lightspeed uses artificial intelligence–enabled tools to support certain aspects of the recruitment process
- All hiring decisions are made by recruiting and hiring teams
- Accommodations are available on request for candidates taking part in all aspects of the selection process
