Responsibilities
- Lead the full go-to-market strategy for new hardware products, spanning from initial concept to launch and sustained customer adoption
- Gain deep insight into customer needs and collaborate with Product and Hardware teams to shape differentiated products and features
- Develop clear positioning, messaging, and value propositions that stand out in competitive markets and strengthen brand distinction
- Coordinate launch execution across go-to-market teams, ensuring alignment with Product, Engineering, and Hardware functions
- Establish performance metrics for product launches, monitor results, and refine future strategies using data-driven insights
- Work with Creative teams to ensure consistent, engaging brand storytelling across all customer-facing channels, including ads and packaging
- Collaborate with Demand Generation and Creative teams to build impactful campaigns that drive awareness, engagement, and sales pipeline
Benefits
- Healthcare coverage
- Dental care benefits
- Support for mental health
- Resources for parental planning
- Options for retirement savings
- Generous paid time off policy
