Responsibilities
- Own the end-to-end design vision for Partner Hub, Performance Intelligence, and analytics and reporting surfaces
- Shape how HR executives and administrators make sense of complex organizational data, translating behavioral and performance signals into experiences that drive insight, trust, and action
- Lead 0→1 design work on ambiguous, high-stakes problems, bringing a strong point of view to challenges that don't yet have obvious solutions
- Work directly with Product, Engineering, Research, and People Science from the earliest stages, influencing problem framing and roadmap priorities
- Design scalable UX patterns that hold up across partners with vastly different organizational structures, program configurations, and reporting needs
- Build and maintain foundational design patterns for enterprise B2B surfaces that enable speed and consistency as the product grows
- Actively contribute to BetterUp's design culture, participating in cross-pod critiques and serving as the connective voice between the member experience and the partner data story it generates
Requirements
- Visual design taste and craft are the foundation of this role. This is not a soft skill—it is the core of what it means to be a Principal Designer at BetterUp. Your portfolio must demonstrate it.
- 10+ years of product design experience, with sustained time at a consumer or B2B SaaS company where design played a central role in product strategy
- A portfolio that demonstrates exceptional visual craft, systems-level thinking, and the ability to operate across the full design spectrum—from early concept to polished execution—with portfolio evidence of taste, not just process
- Deep expertise designing enterprise B2B surfaces: complex administrative workflows, data-dense dashboards, multi-role permission models, and B2B-to-B2C two-sided interactions
- Proven track record of leading complex, multi-year design initiatives with measurable impact on product outcomes and user experience at an organizational level
- Demonstrated ability to influence product and engineering direction at the VP and executive level—earning trust through clarity, craft, and strategic judgment
- Strong design systems sensibility: you understand how foundational decisions compound across a product at scale, and you’ve built or meaningfully shaped systems that teams rely on
- Experience designing products at the intersection of human behavior and technology; familiarity with AI-native product patterns is a strong plus
- Exceptional communication and storytelling skills—you make complex ideas clear and compelling to any audience
- AI fluency: you actively use AI tools in your design practice and bring informed perspective on how AI capabilities should shape product experiences
Nice to Have
- Experience designing for coaching, HR tech, behavioral health, or human development platforms
- Familiarity with enterprise buyer and administrator workflows in B2B SaaS—including analytics, reporting, and account management experiences
- Experience with two-sided marketplace or platform design spanning B2B and B2C surfaces
- Background integrating AI capabilities into product experiences, particularly in analytics or personalization contexts
- External presence as a speaker, writer, or contributor to the design community
Benefits
- Access to BetterUp coaching; one for you and one for a friend or family member
- A competitive compensation plan with opportunity for advancement
- Medical, dental, and vision insurance
- Flexible paid time off
- All federal/statutory holidays observed
- 4 BetterUp Inner Workdays
- 5 Volunteer Days to give back
- Learning and Development stipend
- Company wide Summer & Winter breaks
- Year-round charitable contribution of your choice on behalf of BetterUp
- 401(k) self contribution
Work Arrangement
Hybrid — Austin, TX, New York City, NY, San Francisco, CA, Washington, DC metro area, London, UK, Amsterdam, NL
Team
Reports to: VP of Design
AI at BetterUp
- Our team thrives at the intersection of human expertise and AI capability. As an AI-forward company, adaptation and continuous learning are part of our daily work. We're looking for teammates who are excited to evolve alongside technology – people who experiment boldly, share their discoveries openly, and help define best practices for AI-augmented work.
- These professionals thoughtfully integrate AI into their work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation.
- During our interview process, you’ll have opportunities to showcase how you harness AI to learn, iterate, and amplify your impact.
- As a Principal Product Designer, you’ll: Shape company-wide AI strategy in partnership with executive leadership, ensuring design’s voice is central to how BetterUp’s AI capabilities are built and experienced
- Remove institutional barriers to AI adoption and drive cultural change that embraces continuous reinvention across the Design org
- Serve as BetterUp’s foremost design expert in AI-powered product experiences, with recognized internal and external influence
- Directly contribute to competitive differentiation through breakthrough design applications that define market leadership
- We encourage all candidates to share examples of how they’ve used AI tools in their work—whether Figma plugins, generative design tools, or AI-powered user research analysis.
Interview Process
- During our interview process, you’ll have opportunities to showcase how you harness AI to learn, iterate, and amplify your impact.
- We encourage all candidates to share examples of how they’ve used AI tools in their work—whether Figma plugins, generative design tools, or AI-powered user research analysis.
Additional Information
- Employees are expected to be available to work from one of our office hubs at least two days per week, or eight days per month.
- This is a hybrid role with in-person collaboration expectations.
- Base salary is determined by job-related experience, education/training, residence location, and market indicators.
- Protecting your privacy and treating your personal information with care is very important to us, and central to the entire BetterUp family.
