Austin, TX; Arlington, VA; New York, NY; San Francisco, CA Hybrid Employment

BetterUp is hiring a Principal Product Designer, Core

Responsibilities

  • Architect the design vision for BetterUp’s core product experiences—identifying the highest-leverage opportunities, defining the strategic direction, and ensuring continuity across complex, multi-surface journeys
  • Drive design quality and craft standards across the product, raising the bar for the entire Design org through rigorous critique, deep collaboration, and principled decision-making
  • Partner closely with Product, Engineering, and Research to shape roadmaps from the earliest stages—bringing design perspective to problem framing, not just solutions
  • Lead complex, ambiguous design challenges from 0→1 and 1→n, navigating organizational complexity with clear thinking and strong point of view
  • Build and maintain scalable design systems and foundational patterns that enable speed and coherence across teams
  • Mentor and elevate senior designers, providing thoughtful feedback that develops taste, confidence, and craft
  • Influence VP-level and executive stakeholders with clarity and conviction, earning trust as a thought partner on product and design strategy
  • Represent the design function in cross-functional planning, helping align design investment with company priorities

Requirements

  • 10+ years of product design experience, including time at a consumer or B2B SaaS company where design played a central role in product strategy
  • A portfolio that demonstrates exceptional craft, systems thinking, and the ability to operate across the full design spectrum—from early concept to polished execution
  • Proven track record of leading complex, multi-year design initiatives with measurable impact on product outcomes and user experience
  • Deep experience influencing product and engineering direction at the senior leadership level
  • Strong design systems sensibility—you understand how foundational decisions compound across a product at scale
  • Exceptional communication and storytelling skills—you make complex ideas clear and compelling to any audience
  • A growth mindset and genuine curiosity about how AI tools can enhance design craft and process

Nice to Have

  • Experience designing products at the intersection of human behavior and technology; familiarity with AI-native product patterns is a strong plus

Benefits

  • Access to BetterUp coaching; one for you and one for a friend or family member
  • A competitive compensation plan with opportunity for advancement
  • Medical, dental, and vision insurance
  • Flexible paid time off
  • All federal/statutory holidays observed
  • 4 BetterUp Inner Workdays
  • 5 Volunteer Days to give back
  • Learning and Development stipend
  • Company wide Summer & Winter breaks
  • Year-round charitable contribution of your choice on behalf of BetterUp
  • 401(k) self contribution
About company
BetterUp

BetterUp is a human transformation platform that helps organizations develop their entire workforce through personalized coaching, AI-driven support, and performance intelligence. The platform is designed to improve leadership, manager effectiveness, workforce resilience, and overall productivity across all levels of an organization.

By combining live, one-on-one coaching with AI-powered insights and scalable digital tools, BetterUp enables companies to drive measurable behavior change and performance improvement. The platform integrates into the flow of work, offering real-time support and development opportunities for employees at every level.

BetterUp serves enterprises across various industries, helping them address challenges related to talent retention, change readiness, innovation, and leadership development. The company emphasizes data-driven results, connecting people development initiatives to key business outcomes such as revenue growth, employee retention, and operational agility.

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Job Details
Department Design
Category design
Posted 4 months ago