Responsibilities
- Lead the design and implementation of next-gen media measurement and optimization capabilities, integrating marketing mix, long term brand equity measurement, in-flight measurement (e.g., lift studies, A/B testing), pre-market factors that affect media (e.g., creative testing)
- Develop media-driven volume forecasting tools to integrate into McCormick’s demand forecasting platform
- Drive and leverage external connections to find new and improved tools and approaches to bring into McCormick
- Partner with vendors used for outsourced models, serving as lead consultant on technical methodology alignment integration with new capabilities
- Develop training content that enables business partners to use marketing optimization capabilities more effectively
Requirements
- Bachelor’s degree in Mathematics, Statistics, Engineering or Data Analytics/Science, or closely related field
- 8+ years’ experience in data science, with media analytics expertise
- Demonstrated sound understanding of concepts, principles and practices in Marketing and Sales
- Understanding of the business and technical aspects of Marketing Mix Modeling, Media Effectiveness Testing tools (Lift, A/B, etc.), Creative Testing, and proficiency for the evolution of and other tools in the Media Effectiveness Space
- Demonstrated skills and results in analyzing complex datasets, generating insights and building robust statistical models
- Demonstrated ability to connect the dots between complex data/analytics and business understanding
- Proficiency with building dashboards for business users using data visualization software (Power BI preferred)
- Expertise in SQL and Python coding
- Demonstrated experience with building data models, machine learning & AI
- Comfortable working with structured and unstructured data sources, e.g. syndicated data, SAP
- Proven project leadership experience with demonstrated success in balancing multiple projects in a fast-paced environment; foresees and addresses issues before they become significant obstacles
- Strong technical curiosity, a passion for problem solving and the ability to uncover richness of analytic insight that translates to business opportunity
- Demonstrated agile learning skills; ability to learn new technology, skills & tools quickly and easily
- Ability to synthesize analytic learnings and translate into compelling stories for a business audience
- Effective at building collaborative, cross functional and cross-geography partnerships
- Excellent written communication and presentation skills
- Ability to travel internationally, as needed (0-5%)
- Strong personal leadership, including attention to detail, quality of work and bias toward action
Nice to Have
- CPG or Food/Bev experience
Benefits
- Competitive compensation
- Career growth opportunities
- Flexibility and Support for Diverse Life Stages and Choices
- Wellbeing programs including Physical, Mental and Financial wellness
- Tuition assistance
- Comprehensive health plans covering medical, vision, dental, life and disability benefits
- Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support
- Retirement and investment programs including 401(k) and profit-sharing plans
Work Arrangement
Hybrid
Additional Information
- Ability to travel internationally, as needed (0-5%)
- As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future.
