About the Role
The role involves leading the creation of data-driven media plans across European markets, ensuring strategic alignment, precise execution, and continuous optimization through a mix of digital, social, and offline channels. The individual will translate business objectives into actionable strategies, support local implementation of global campaigns, and use advanced planning tools to track and enhance performance over time.
Responsibilities
- Lead the creation of unified media strategies across European markets
- Ensure campaigns are strategically sound, well-executed, and optimized throughout their lifecycle
- Convert client goals into comprehensive channel strategies across the customer journey
- Operate across digital, social, and traditional media platforms
- Manage end-to-end campaign planning and execution, including approvals, scheduling, and performance monitoring
- Utilize media planning systems such as Omni for strategy development and analysis
- Collaborate with regional teams to adapt global strategies with local relevance
- Develop and maintain strong relationships with clients
- Deliver strategic recommendations to key stakeholders
- Conduct ongoing performance analysis to enhance campaign outcomes
- Stay informed about evolving industry trends and consumer behaviors
- Contribute innovative ideas and work collaboratively across teams to advance best practices
Work Arrangement
Hybrid — London
About the Agency
The agency is dedicated to making faster, better decisions for clients, partners, and over 6,000 employees across the EMEA region. As part of the world’s largest media network, it designs consumer experiences in an environment of increasing choice and shrinking attention spans. Empathy is central—understanding consumers, clients, and talent. The organization emphasizes speed and learning through its Act Fast Framework, leveraging data at scale to navigate evolving market conditions. More information is available through the 'Why OMD?' resource.
Flexible Working
The organization supports flexibility while maintaining collaboration and innovation through a hybrid model requiring three days in-office and two remote. Standard working hours are 9:30 to 17:30, with core hours from 10:30 to 16:30, allowing employees to adjust start and end times—such as 8:30–16:30 or 10:30–18:30—based on personal and business needs. Managers and employees are encouraged to communicate openly, especially during high-pressure periods, to support work-life balance and productivity.
Be Your Best
Candidates are encouraged to request accommodations during the hiring process to perform at their best. Specific needs can be shared with the Talent Team or submitted confidentially via email to ensure an inclusive and supportive recruitment experience.
Diversity, Equity & Inclusion at OMG
The organization is committed to building a culture where diversity is valued, and everyone can thrive. It aims to foster equality, inclusion, and belonging by creating an environment where individuals can be their authentic selves. Diverse perspectives and backgrounds are actively welcomed and represented. Candidate data is handled in compliance with the Recruitment Privacy Notice available online.
Other
- Standard working hours are 9:30 – 17:30
- Core hours are 10:30 – 16:30, with flexibility to start earlier or end later
- Hybrid working model: three days in the office, two days remote
- Flexible start and end times allowed (e.g., 8:30–16:30 or 10:30–18:30)
- Open conversations encouraged between employees and managers about high-need periods and individual circumstances
- Adjustments available in the recruitment process for candidates to be their best
- Personal data processed in accordance with Recruitment Privacy Notice
- Commitment to diversity, equity, and inclusion; fostering an environment where everyone can bring their true self to work
