Responsibilities
- Drive end-to-end planning for each film title, covering audience segmentation, channel strategy, timing, and budget allocation.
- Convert high-level strategy into adaptable, modular planning models for use across diverse regional markets.
- Establish standardized planning practices, templates, and quality benchmarks to maintain global consistency.
- Monitor all planning activities to ensure coherence across titles and geographic regions.
- Collaborate with client leads and studio partners to develop performance tracking and iterative improvement strategies.
- Oversee the creation of planning deliverables for filmmakers in coordination with client leadership.
- Lead centralized planning efforts for each release, ensuring alignment with global goals, audience insights, and studio priorities.
- Design a multi-phase planning structure covering trailer launch, early awareness, main campaign, opening weekend, and post-launch phases.
- Deliver clear planning briefs, guidelines, benchmarks, and schedules to local markets and activation teams.
- Work with activation leads to confirm operational feasibility, resource needs, timing, and deliverable alignment.
- Integrate performance measurement and learning objectives into the planning lifecycle.
- Identify opportunities for early adoption, beta programs, and exclusive placements on key platforms.
- Empower local teams through global ideation sessions that connect strategic concepts to on-the-ground execution.
- Clarify which elements are mandated globally versus locally adaptable for each title and market.
- Guide regional teams in interpreting the core planning framework with clear, senior-level direction and support.
- Conduct focused reviews of market-specific plans, especially for priority titles or high-impact regions, to ensure quality and alignment.
- Ensure consistent documentation flow between regional teams, central hub, and LA-based stakeholders.
- Lead offline pan-regional campaigns in close collaboration with local teams to ensure cultural relevance.
- Incorporate cultural trends, market dynamics, and competitive intelligence into planning processes.
- Develop in-depth audience analyses for key films and genres, paired with market assessments and strategic implications.
- Work with analytics teams to ensure performance data shapes future planning strategies.
- Create internal and competitive film comparisons to inform planning decisions.
- Partner with digital activation leads to ensure planning outputs translate effectively into campaign trafficking, QA, pacing, and optimization.
- Collaborate with operations to maintain planning workflows, tool usage, timelines, deliverable standards, and quality checks.
- Ensure coordination across functions during critical campaign phases: briefing, pre-launch, launch, and post-launch.
Compensation
Benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
Work Arrangement
Hybrid
The role is UK based and requires individuals to have the right to work in this location.
