About the Role
The role involves planning, executing, and optimizing paid advertising campaigns across social media and search engines to drive high-quality traffic and conversions. The candidate will analyze performance data, manage budgets, and collaborate with creative and product teams to refine targeting and messaging.
Responsibilities
- Develop and manage paid advertising strategies across social media and search platforms
- Optimize campaigns for cost-efficiency and conversion performance
- Monitor key performance metrics including CAC, ROAS, and LTV
- Conduct A/B testing to improve ad creatives and landing pages
- Use analytics tools to track, report, and interpret campaign results
- Collaborate with creative teams to produce effective ad content
- Adjust targeting strategies based on audience segmentation and performance data
- Manage daily and monthly advertising budgets across multiple channels
- Stay updated on platform algorithm changes and advertising trends
- Coordinate with product and content teams to align messaging
- Scale successful campaigns while maintaining performance benchmarks
- Implement tracking setups using UTM parameters and conversion pixels
- Troubleshoot technical issues affecting campaign delivery
- Provide regular performance updates to stakeholders
- Identify new advertising opportunities on emerging platforms
- Work with external partners and agencies when needed
- Ensure compliance with data privacy regulations in ad targeting
- Optimize keyword strategies for search engine marketing
- Refine audience lookalike models and retargeting funnels
- Use automation tools to streamline campaign management
Compensation
Competitive salary based on experience and location
Work Arrangement
Remote, Europe
Team
Part of a growing marketing team focused on scalable customer acquisition
Why This Role Matters
This position plays a key role in scaling customer acquisition through data-driven advertising. The specialist will directly influence growth by refining targeting, improving ad relevance, and maximizing return on ad spend across channels.
What We Offer
Flexible remote work environment, professional development opportunities, access to marketing tools and platforms, participation in a collaborative team culture, and the chance to impact a global education product.
Not applicable
